Guide for Writing Facebook Ads

facebook ads

You have just started promoting your business online, and you want to get your name and logo out there. It’s a good idea to get business recognition in the world of social media. With Facebook on pace to have over 2 billion users by the end of 2017, it's a good idea to start there. But how do you write a Facebook ad, and what is the best way to get it done? We will go over the best and simplest ways to write Facebook ad copy and get your brand visible to the nearly 2 billion users ASAP!

Criteria for Successful Facebook Ads

It is visual. If you are going to market to Facebook, you need to remember that no matter what kind of ad you create, the image you use needs to have good visual appeal. A visual ad is more likely to be shared and remembered than purely written content.

It is relevant. You must remember that you are spending money to get clicks and views for your ad. If your ad is not relevant to your target audience, then you are wasting your money. As you create the ad, it is best to keep your audience and goals in mind before you put it out there.

It has enticing value. Giving the reader a reason for clicking on the ad to learn more about your product is key. You need to tell them why your product is different and why they should click on your ad. Your proposition to the reader needs to be believable and reasonable for you to follow through with, like offering 20% off a product or purchase.

It has a clear call to action. Having a good visual ad that is relevant is great, but with no clear call to action for your audience, they may not know what they need to do next. A good example of a call to action (or CTA) might be “Buy now to save 20%!” This adds a sense of urgency to the viewer of your ad and will encourage them to click on it right now.

Placement of Your Text Within the Ad

Where you place your text within your ad matters. You want your important messages where they will be best seen. If your audience is looking at the image, it only makes sense to put your key message on that image.

Having text within an image creates a great direct message to your audience, but Facebook will not let you publish or use an image where text copy takes up more than 20% of it. This includes not only what you have placed over your image, but also text-based logos and watermarks, as well as text in your video thumbnails.

Where you place the text on the ad matters too. Facebook uses gridlines for their ads, and if your text falls over those gridlines, it is possible that Facebook could misread your image as full of text when determining that 20% rule. You can save yourself the trouble my testing your image with this tool before you submit your ad.

Facebook suggests that you feature just one product in your image or use a plain blurred background. Also keep in mind that they will not allow you to use any “before and after” photos.

Keep Your Text Copy Simple

There is no need to be over the top and wordy on your Facebook ad. You will lose your audience if there is too much to read. You want to catch their attention with a clear call to action and relevant image; one that they will stop and click on as they are scrolling through their Facebook feed on their lunch break.

As you are creating that eye-catching call to action, do not be afraid to say something that may seem a little over the top. Also, sometimes people need instructions. It is fine to include something like, “Click here to sign up!”

Facebook likes you to keep your text copy at 90 characters or less. This should be easy, because this is a quick ad to get your audience's attention anyway. Once they click on your ad, then you can give them more detailed information. This needs to be a quick “Hey! Look at me!” type of thing. Remember as you are creating your short simple text that it needs to be relevant to your audience.

Creating Facebook ad copy can seem overwhelming at first, but the key is to keep it simple with a great call to action and a great image. This is the fast-paced world of social media after all. Think of what would make you stop scrolling and click on something. Make it personal to you and relevant to your customers and the audience will follow.

If you want more information on using social media, check out Virtual Market Advantages blog about generating high-quality leads!