Why Does SEO Take So Long To Take Effect?
As a business you have done your homework on SEO (Search Engine Optimization) and decided to hire a company that can help you achieve your number one ranking in Google. You hire this company and start the process only to see the first month go by and your business website still sits at the bottom of that first page. What is going on? In a world where everyone wants to have instant gratification for something, SEO page ranking is not something you can rush. It is a process that needs time to marinate and gain some seniority. Here we will look into the things that can take SEO so long to take effect and why that is okay.
What Variables Should You Account For?
Your website could see great results in as little as four months with SEO or it could take up to a year.Your website could see great results in as little as four months with SEO or it could take up to a year. Click To Tweet That sounds like a long and agonizing wait, but it is worth it. There are several variables that it comes down to that are working in and around your website. There are many and some or all may be included. They are:
- Current website design
- Age of your domain and website
- Relevance of keywords and topics to you
- Relevance of your content to keywords
- Amount of time the average user stays on your website
- Your competition
- Geographic location
- Social activity and presence
- Level of quality in your content
- How quickly you implement the recommended changes
Any one of these can have an impact on the overall length of time it takes to start seeing results form your SEO campaign. Your timeline for success will include the time for research and discovering what your website needs by digging into the backside of it. After that is complete you would move on to the more technical SEO work. This is something that can take a couple of months before you will see the new content becoming a major part of the campaign.
Establishing Quality On Your Website
Creating good quality content will take time and it will take time for Google to acknowledge that quality. Once you have the content created, you need to spend the time to properly promote that content.
Doing this means that Google will judge the engagement with the content and track it from several angles. From the number of people that see it, and how many bounce back out. The number of links you have on the content will matter as well as the number of links over time and from various sources. This will tell Google different things about your content.
You need to make sure that your content comes together in a way that it shows a search engine that you are a top authority on a certain topic. All of this will take time if you do it properly.
Make Changes Early and Often
There are sure to be a list of changes that need to be made on your website wether they are a few to the meta data or that your website needs a complete overhaul. No matter the types of changes it comes down to how long it takes to start implementing the changes. Some will be simple and done in a day and may seem unimportant, but you need to make those changes to help the overall SEO of your website. The impact may be small but it will still be needed.
As you make changes both big and small you need to be aware that the changes you are making may take a few days to a couple of weeks to fully register within the search engines. This is because these search engines are re-crawling the content and re-indexing what they find.
Overall your entire company needs to be onboard with the SEO campaign and you all need to realize that you are now working with an SEO company and not against them. This means everyone from your marketing department to the executives so that you can all make these changes happen at the right pace and at the right time.
Know Your Budget
The budget you set for your SEO campaign will have an overall impact on the speed that your SEO shows results. If you set a higher budget you will allow for more people to be working on your campaign at the same time. Meaning your content and research can be done a bit faster since there are more people available to work on it.
Remember that no amount of money can make you climb the ranks of Google faster than the next company, but it can help the speed of those performing SEO related tasks. The tasks being completed faster means that they will start the process of getting the organic ranking sooner than if you had less people completing those tasks.
As you set your budget, look at more than price. You want something that you can set your goals around. For example, if you are looking for increased traffic and conversions, make sure you have that set to take up more of your budget than you would for a #1 ranking spot.
When you factor in your budget for SEO, the quality of your content, and what changes you need to make to your existing website, you can expect the process of a good SEO campaign to take right around 6 months. It is worth the wait and just keep in mind that the company you hire to help with your SEO is there to do just that, help you. Work with them to get the most out of your SEO campaign and watch it all go to work.