If you have gone down the SEO rabbit hole, then chances are you have come across the term Web 2.0. But what is it? Simply put, Web 2.0 is the term used to describe free blogging platforms. Most of these properties allow for a wide range of freedom, such as URL modification and the ability to place images, videos, and links all over the page. Utilizing these sites is a great technique for building links back to your main site. Do a little research on link-building if you haven’t already - you will quickly learn that it is the heart of Search Engine Optimization. One of the many factors Google uses to determine your placement in its search results is the number of quality backlinks you have pointing to your site.
Core Competencies of Web 2.0 Companies:
Services, not packaged software, with cost-effective scalability.
Control over unique, hard-to-recreate data sources that get richer as more people use them.
Trusting users as co-developers.
Harnessing collective intelligence.
Leveraging the long tail through customer self-service.
Software above the level of a single device.
Lightweight user interfaces, development models, and business models.
Web 2.0 describes World Wide Web sites that emphasize user-generated content, usability, and interoperability. The term was popularized by Tim O'Reilly and Dale Dougherty at the O'Reilly Media Web 2.0 Conference in late 2004. Although Web 2.0 suggests a new version of the World Wide Web, it does not refer to an update to any technical specification, but rather to cumulative changes in the way Web pages are made and used.
A Web 2.0 site may allow users to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to Web sites where people are limited to the passive viewing of content. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, Web applications, and mash-ups.
Instead of merely reading a Web 2.0 site, a user is invited to contribute to the site's content by commenting on published articles or creating a user account or profile on the site, which enables increased participation. By increasing emphasis on these already extant capabilities, they encourage the user to rely more on their browser for user interface, application software, and file storage facilities. This has been called "network as platform" computing.
The great thing about Web 2.0 properties is that you’re basically piggybacking off the authority and trust already established by these sites. And these sites build authority very quickly. With only a few strong links, any given Web 2.0 can become a valuable link source.
So what do you need to get started? You need time, determination, and at least one email address. You’ll have to make accounts for these Web 2.0s, so make a default email for this purpose. It doesn’t matter if you use the same email account to create the properties – but you will need at least one to get started. Keep in mind that it could get tricky to keep track of them if you make a new email address for each website.
Once you have an email address, pick a platform and get registered. As of this writing, by far the most popular and valuable Web 2.0 platform to build links in is WordPress.com. All you need is an email address, and you can start building links. This book will go more into detail on how you can get the most out of WordPress’s and other platforms’ most popular and useful properties. You will learn how to create great content that will help move your site up the search engine results.
Creating your content to post on the Web 2.0 platforms is the most important part. There are a few different ways you can approach the content creation. Deciding on which technique to use completely depends on your resources and time. Major features of Web 2.0 include social networking sites, self-publishing platforms, tagging, like buttons, and social bookmarking. As a user, you can provide the data that is on a Web 2.0 site and exercise complete control over that data.
No matter what type of content creation you decide on, you must make sure your articles are 500+ words, and try to naturally include your primary keywords throughout the articles without keyword stuffing. We want these properties to look natural. 1-3% keyword density is more than enough. Again, if you aren’t familiar with keywords and their use in SEO, I advise you to do some research on the subject. Simply put, good keywords are the terms most used when people go to search for your niche on the Internet.
As mentioned, one of the best things about Web 2.0 properties is that you have the ability to make the URL anything you want. Don’t miss this opportunity to use your keyword. For instance, if your store in Portland is called Don’s Bikes, make your URL something like portlandbikestore.wordpress.com or bikestoreinportland.tumblr instead of calling your page donsbikes.tumblr. This action alone can make all the difference. Google will see these links as much more relevant and trustworthy, and potential customers searching for a bike store in Portland are much more likely to use those terms.
Once you have your domain, start putting in your content. Simply paste your article inside the editor for whatever Web 2.0 you choose. At this point, you will need to gather photos and videos for your post. After you have inserted your photos and videos, it’s time for you to insert your links. One link will obviously be for the page you are targeting, and the other will be to a relevant and/or authority website. Be random with link placement and use many different types of supporting outbound links.
Some Web 2.0s allow you to schedule posts, and others don’t. It is best to schedule your posts in daily intervals. Do not post all of your Web 2.0s in one day. Always keep your posting frequency random to make sure things are staying natural. Using Web 2.0s is one of many link-building strategies you can use to achieve awesome SEO results. This alone will not guarantee that you achieve #1 rankings, but it is an important part of your campaign to diversify your link and anchor profile, and generate some serious trust and relevancy to your site.