“Life is pain, Highness. Anyone who says differently is selling something.” – The Dread Pirate RobertsFor the past 25 years, The Princess Bride has entertained and captured the hearts of millions across the world. Unfortunately, when it was released in 1987, Fox had an amazing movie on their hands that they had absolutely no idea how to sell. This timeless tale crosses many genres while keeping audiences on the edge of their seats from start to finish. Star Cary Elwes acknowledges one of the moments he knew the incredible staying-power of the film was when he met Bill Clinton. The President told Elwes he and his daughter Chelsea had watched The Princess Bride together more than a hundred times.Inconceivably, in 1987, when The Princess Bride quietly made its way onto theater screens, it was a total flop. This was especially disappointing after the film spent over fifteen years in development! With the studio’s marketing department unaware of how to sell the multi-genre film (Action flick? Comedy? Romantic Adventure?) the movie never gained an audience and it quietly disappeared from theaters.In October of 2014 Cary Elwes came to Kansas City to talk about his new book “As You Wish: Inconceivable Tales from the Making of The Princess Bride.” In it he regales us with a fascinating and nostalgic look back into the making of one of the world’s favorite films. He also provided an intriguing insight to the initial failure to market the film that spoke to me personally as a digital marketer.”Looking back I only wished the Internet had existed in 1987. I suspect that social media would have raised awareness of the film’s unique quality and helped propel it to blockbuster status. Alas, movies in those days relied on traditional platforms for publicity and we didn’t even have that going for us,” Elwes states.They certainly didn’t. If you haven’t watched the trailer, don’t bother unless you are looking for a laugh. You won’t even recognize the movie and will probably be distracted by the terribly cheesy 80’s saxophone. That alone might have kept me out of the theater.Elwes continues, “Not to be disingenuous to Fox’s marketing department, but they were confused. They were presented with a film that had many genres. Was it a comedy? An adventure film? A romantic film? A kid’s movie? An adult’s movie? They didn’t know what angle was best, so they settled on the grandson-and-grandfather angle, and we didn’t feel that was the best way to market the film, and neither did the audience. The film didn’t really find its legs until it was released on VHS and people began renting it, buying it, and giving it as gifts to friends and family.”That is how we all fell in love this movie. We watched it at home with family, friends, babysitters, siblings, or perhaps even the common room of a juvenile detention center somewhere! We watched it over and over again. Now that I think about it, maybe I am being too hard on the marketing team of the Princess Bride. In hindsight, it isn’t too hard to imagine why they thought America would love terrible saxophone music. After all, only a few months prior America said they loved this oily stud: 


  1. คาสิโนออนไลน์ on December 17, 2014 at 4:54 pm

    Greate pieces. Keep posting such kind of information on your blog.Im really impressed by it.Hello there, You’ve performed a great job. I will certainly digg it and individually suggest to my friends.I am sure they will be benefited from this website.

  2. site on December 17, 2014 at 5:16 pm

    I couldn’t resist commenting. Well written!

  3. instalación de silos on December 17, 2014 at 8:07 pm

    Very quickly this site will be famous among all blogging and site-building people, due to it’s goodposts

  4. michael kors outlet canada on December 18, 2014 at 3:04 am

    I couldn’t refrain from commenting. Perfectly written!

  5. car note buyers on December 18, 2014 at 6:45 am

    Admiring the persistence you put into your blog and detailed information you offer.It’s good to come across a blog every once in a while thatisn’t the same outdated rehashed information. Wonderful read!I’ve bookmarked your site and I’m adding your RSS feeds to myGoogle account.

  6. Watch The Last Naruto The Movie Online on December 18, 2014 at 5:58 am

    Aw, this was an extremely good post. Spending some time and actual effort to make a great article… but what can I say… I put things off a whole lot and never manage to get anything done.

  7. click here on December 19, 2014 at 1:41 am

    I blog often and I seriously thank you for your information. This article has truly peaked my interest.I’m going to bookmark your website and keep checking for new details about onceper week. I opted in for your Feed as well.

  8. best booter on December 19, 2014 at 8:36 am

    Greetings! I’ve been reading your web site for some time now and finally got the courage togo ahead and give you a shout out from Porter Texas!Just wanted to say keep up the great job!

  9. demand live sex on December 20, 2014 at 9:48 am

    Thiss ԁesign iѕ spectacular! Yoս most certainly know how to keep a reader entertained.Вetween your wіt and your videos, I was almost moved to staгt my own blog (well, almost…HaHa!)Grea ϳօb. I really loved ԝhat you hhad to say, and more than that, how youpresented it. Too cool!

  10. Auto Quick Income on December 21, 2014 at 7:42 pm

    Thanks on your marvelous posting! I quite enjoyed reading it, you might be a great author.I will ensure that I bookmark your blog and will often come back lateron. I want to encourage one to continue your great job, have a nice evening!

  11. Cheap Timberland on December 22, 2014 at 9:22 am

    Spot on with this write-up, I seriously think this amazingsite needs far more attention. I’ll probably be returning to see more, thanks for the info!

  12. cheap levitra 2014 on December 22, 2014 at 5:44 pm

    Great goods from you, man. I have understand your stuff previous to and you are just too great.I actually like what you have acquired here, really like what you are saying and the way in which you say it.You make it enjoyable and you still care for to keep it smart.I can’t wait to read far more from you. This is really a terrific site.

Leave a Comment