Does your 70-year-old grandmother have a Tumblr account? Is everyone around you constantly checking in to see the latest news and gossip? There's no question that social media has invaded our lives. It has also become incredibly important for brand identity and direct audience interaction. As far as we can tell, it won't be going away any time soon, so it's important to connect any modern business with its customers through social media. Setting up a successful social media campaign takes hours of planning and hard work. Virtual Market Advantage offers a series of social media services to help establish your brand and engage with your audience. You can either let us provide content and spread it for you or handle your social media campaign yourself.

why vine died

Why Vine Died

May 22, 2017

Short Videos, Short Lifespan   Vine was a hosting service for posting short videos. The videos could only be 6 seconds long and would repeat on a loop over and over. This short format pushed people to be innovative and make creative videos that worked well with the short time-span and repetition. These days, short…

boost online sales

10 Ways to Use Social Media to Boost Online Sales

April 3, 2017

Social media has become a necessity for helping businesses flourish, especially if you rely on online sales. Facebook, Twitter, YouTube, Pinterest, and many other sites are great platforms from which you can spread information about your business. The unique thing about advertising on social media is that you can easily start a discussion with your…

unfiltered internet

Social Media and the Unfiltered Internet

February 10, 2017

Do you remember The Dress? The one that no one could decide whether it was gold and white or blue and black. The one that was being talked about all over the place in 2015. Did you know that the original post for the dress was a Facebook post that got fewer than 20 likes? It…

spam bot traffic

Spam Bot Traffic: What Is It and What Can I Do About It?

November 14, 2016

If you have a website and social media campaign for your business, chances are high that you’ve encountered spam bot traffic. Spam bots are programs that have been created to follow, befriend, comment on, or otherwise contact as many people or websites as possible as quickly as possible. Usually they are used in an attempt…

New Twitter Character Count Rules

New Twitter Character Count Rules

June 21, 2016

New Twitter Character Count Rules When Twitter was first created, users were drawn to its simple system designed around spreading short messages quickly to lots of people. These days, most Tweets include more than just text, including links to photos, GIFs, videos, and other media. The old system of including links in the 140 Twitter…

Facebook Organic Reach

Facebook Organic Reach

June 21, 2016

Improving Your Facebook Organic Reach Organic reach is your ability to reach people for free on social media sites through posts on your business page. Over the past couple of years, it has become increasingly difficult to develop a good amount of organic reach, especially on Facebook. This guide will help you combat the decline in…

Kansas City SEO

Optimal Character Count Guide for Social Media Posts

May 16, 2016

Each social media site has different character limits that restrict how much you can include in each post. When you’re crafting your posts, you need to be aware of these limits and also take into account that the optimal character count can differ from the max amount of characters possible for a particular site. Below we…