Does your 70-year-old grandmother have a Tumblr account? Is everyone around you constantly checking in to see the latest news and gossip? There's no question that social media has invaded our lives. It has also become incredibly important for brand identity and direct audience interaction. As far as we can tell, it won't be going away any time soon, so it's important to connect any modern business with its customers through social media. Setting up a successful social media campaign takes hours of planning and hard work. Virtual Market Advantage offers a series of social media services to help establish your brand and engage with your audience. You can either let us provide content and spread it for you or handle your social media campaign yourself.

facebook pixel

What is Facebook Pixel?

October 24, 2018

In the ever-changing world of social media, there’s always a new feature or update that comes along that makes us readjust how we use the platforms for business. Facebook is no different, with the recent addition of Facebook Pixel shaking things up. So what is Facebook Pixel? Put simply, it’s a piece of code that…

snapchat for business

How to Use Snapchat for Business Marketing

August 9, 2018

When Snapchat first appeared onto the scene with its cute filters and funny faces, it was perfectly suited for a younger audience. With its target market set at people between the ages of 13 – 34, it has a wide range of users who drive the latest trends. It didn’t take long for businesses to…

facebook privacy scandal

The Recent Facebook Privacy Scandal: What We Can Learn From It

April 9, 2018

In the long run, Facebook is still a relatively young company at 14 years old. Unfortunately, within that short lifespan, the latest uproar over user privacy and how Facebook uses its data is nothing new for the company. Is this latest issue something that Facebook can once again shake off and come out stronger on…

social media marketing

How to Track the ROI for Social Media Marketing

March 15, 2018

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

social media strategy

Is Your Social Media Strategy Working?

December 6, 2017

If you have your own business, social media is no longer just a fun thing to be a part of and use to keep up with your friends. Business owners should take social media strategy very seriously. Many brands have found a great deal of success using social media by building communities and finding leads.…

what is reddit

What is Reddit, and How Can it be Used for SEO and Marketing?

November 29, 2017

If you browse the Internet enough, you’re sure to come across the website Reddit. But what is Reddit, exactly? What can you learn from it? Is it useful for SEO? How can it help drive traffic to your website? How can it be used for online marketing? Virtual Market Advantage will attempt to answer all…

social media campaign

How to Create an Engaging Holiday Social Media Campaign

October 26, 2017

We all know that setting up the right social media campaign is great for your business. It’s also a known fact that social media plays a big part in holiday shopping, which can mean more views for your social media pages and website. Timing is crucial, and you will greatly benefit from running the right…

facebook insights

How to Use Facebook Insights

August 18, 2017

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!…

benefits of social media

Benefits of Social Media (and Some Disadvantages)

August 4, 2017

From Twitter to LinkedIn to Instagram to Facebook, the world of social media can quickly become intimidating and leave you feeling overwhelmed. But once you relax and poke around the sites, you will soon see that there are many benefits to using social media both for personal use and for your business. Here we will…

facebook ads

Guide for Writing Facebook Ads

July 25, 2017

You have just started promoting your business online, and you want to get your name and logo out there. It’s a good idea to get business recognition in the world of social media. With Facebook on pace to have over 2 billion users by the end of 2017, it’s a good idea to start there.…

generating leads

Strategies for Generating Leads Through Social Media

June 26, 2017

If you’re looking to expand your business and get some customers and new revenue coming your way, you should consider generating leads by using a social media platform. There are several ways to do this, and of course there are multiple social media platforms to choose from. Below, we’ll go over a few lead-generating strategies…

how to use hashtags

The Ultimate Guide for How to Use Hashtags

June 23, 2017

Hashtags are found everywhere in social media these days, and have even permeated into our everyday language. The symbol for hashtags was previously only known as the pound sign (#) on telephones. What does using a hashtag mean? Where does that hashtag go once you put it out on the Internet? Do they really serve…