What is SEO?

What the heck is SEO? When done well, Search Engine Optimization makes it easier for search engines such as Google to crawl, index, and understand your content. SEO is often about making small modifications to parts of a website. It often involves a number of adjustments to the HTML of individual pages. These changes might seem small when viewed individually, but altogether these optimizations have a noticeable impact on your site's user experience and performance in organic search results. SEO is changing all the time as search engines update and develop new strategies. We are constantly striving to keep up with the latest information and SEO trends to give our websites an edge over the competition. Read these blogs - we will help you set your first SEO strategy with mobile-optimized responsive design pages.
seo myths

5 Common SEO Myths

September 17, 2018

When it comes to running a good SEO campaign for your business, there’s a lot of advice floating around. While some ideas will work better than others, there are a few myths out there about what SEO can and can’t do that are just plain wrong. No matter how many times these SEO myths are…

seo vs sem

SEO vs SEM

September 9, 2018

You want to get some more online traffic for your business’s website. There are so many factors that affect how many viewers you draw in and how many of those views get converted into sales. It’s important to boost your presence on the search engines, so that your website is easy to locate. Once you…

seo checklist

SEO Checklist for WordPress Blogs

July 21, 2018

Blogging is one of the most important types of content you can create to improve your business’s organic reach online. Writing your blog is just the first step in the process, however, if you want to reap all the benefits of quality content. You also need to put some effort into search engine optimization, or…

image seo

Improve Your Image SEO with New Google Guidelines

July 9, 2018

When you think about SEO for your business, the first things that come to mind are probably your written copy, meta descriptions, and keywords. While this type of content is crucial for your SEO campaign, there are other aspects that are just as important. The images you use might not immediately come to mind when…

google phone scam

Beware of the Google Phone Scam

June 3, 2018

As your business starts to grow online and you get higher up in the search engine rankings, your phone will start ringing more often and your sales should start to go up. All of this is great and is a true testament to your hard work and dedication to your business! However, while the phone…

backlinks

A Guide to Backlinks

June 1, 2018

In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…

get started with seo

Don’t Be Afraid to Get Started with SEO

May 4, 2018

On the Internet, the ultimate goal for any business is to be seen as soon as soon as someone types in its product or name in the search bar. With so many websites and competing businesses out there, this may seem like an impossible task, especially for small businesses. It can seem daunting, and many…

domain trust flow

What is Domain Trust Flow?

April 18, 2018

When someone goes searching on the Internet for a product or service your business offers, what do you hope they find? You probably want them to not only be directed towards your website, but you also want them to trust what they’re seeing enough to follow through on the purchase, right? So how do you…

domain authority

What is Domain Authority?

April 3, 2018

Domain authority is a search engine ranking score that was developed by analytics company Moz. This score predicts how well a website will rank on a search engine results page, such as Google. These domain authority scores can range anywhere from 1 to 100, with the higher scores being the ones with the best ability to…

Image Link Building

5 Image Link Building Hacks

March 12, 2018

A Guide to Image Link Building When you search for something on the Internet, often some images will pop up that relate to your search query. So what’s the point of having these images linked to your website? How can they help? Besides just the regular click through traffic, these links are great for SEO!…

Why Does SEO Take So Long

Why Does SEO Take So Long?

February 11, 2018

Why Does SEO Take So Long to Take Effect? As a business owner, you’ve done your homework on Search Engine Optimization (SEO) and decided to hire a company that can help you improve your ranking in Google searches. This company starts the process, but after the first month goes by, your business’s website still isn’t…

What Is The Perfect Meta Description Length?

What’s the Perfect Meta Description Length?

January 19, 2018

First of all, you may be wondering, “What exactly is a ‘meta description’?” It’s defined as a snippet of information that’s shown when your results show up in a search engine. This description should be long enough that it’s sufficiently descriptive, somewhere between 50 to 300 words long. So now that you know what a…