What is SEO?
Improve Your Image SEO with New Google Guidelines
When you think about SEO for your business, the first things that come to mind are probably your written copy, meta descriptions, and keywords. While this type of content is crucial for your SEO campaign, there are other aspects that are just as important. The images you use might not immediately come to mind when…
Beware of the Google Phone Scam
As your business starts to grow online and you get higher up in the search engine rankings, your phone will start ringing more often and your sales should start to go up. All of this is great and is a true testament to your hard work and dedication to your business! However, while the phone…
A Guide to Backlinks
In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…
Don’t Be Afraid to Get Started with SEO
On the Internet, the ultimate goal for any business is to be seen as soon as soon as someone types in its product or name in the search bar. With so many websites and competing businesses out there, this may seem like an impossible task, especially for small businesses. It can seem daunting, and many…
What is Domain Trust Flow?
When someone goes searching on the Internet for a product or service your business offers, what do you hope they find? You probably want them to not only be directed towards your website, but you also want them to trust what they’re seeing enough to follow through on the purchase, right? So how do you…
What is Domain Authority?
Domain authority is a search engine ranking score that was developed by analytics company Moz. This score predicts how well a website will rank on a search engine results page, such as Google. These domain authority scores can range anywhere from 1 to 100, with the higher scores being the ones with the best ability to…
5 Image Link Building Hacks
A Guide to Image Link Building When you search for something on the Internet, often some images will pop up that relate to your search query. So what’s the point of having these images linked to your website? How can they help? Besides just the regular click through traffic, these links are great for SEO!…
Why Does SEO Take So Long?
Why Does SEO Take So Long to Take Effect? As a business owner, you’ve done your homework on Search Engine Optimization (SEO) and decided to hire a company that can help you improve your ranking in Google searches. This company starts the process, but after the first month goes by, your business’s website still isn’t…
What’s the Perfect Meta Description Length?
First of all, you may be wondering, “What exactly is a ‘meta description’?” It’s defined as a snippet of information that’s shown when your results show up in a search engine. This description should be long enough that it’s sufficiently descriptive, somewhere between 50 to 300 words long. So now that you know what a…
Make an SEO Plan and Budget for 2018
With the start of a new year comes the chance to take a fresh look at your business and its marking techniques. Most businesses take this time to look at their goals for the upcoming year and what kind of budget they need to accomplish those goals. One of the most interesting aspects of search…
Top 7 Most Important SEO Metrics to Track
When you’re marketing in the digital world, there are many ways that you can improve your results. One of the most important methods is to pay attention to SEO metrics. The good news is that there are many tools out there that help you do this with easy-to-read reports, so you will be able to…
Why You Need a Business Address for SEO
For many small businesses, the business address is also the home address of the business owner. There are several reasons why this happens. First, it’s simple to just keep your business at home when it’s so small and just starting out. Second, having the business in your home does not cost any extra money. In…