Starting your business is hard enough, but then you realize how important it is to have a big web presence these days. Not only are you competing with other businesses on the storefront, but you will also have to compete with the businesses on the Internet. You’ve created a beautiful website and put yourself out there to be seen on the Internet, only to not be found anywhere! Search engine optimization, or SEO, can be a difficult thing to implement for small businesses, but Virtual Market Advantage can help you with some SEO tips to get you started!
It’s tough to get your business ranked in Google to the point where it can be found on the front page, especially if your business has a lot of competition. It’s even harder if you are doing it organically. However, there are ways to face these challenges and get a leg up on your competitors. Let’s go over a few things that your small business can do with your SEO strategy.
There is a chance that you are an online retailer only, but many small start-up businesses have a storefront. If this is the case for you, the best place for you to start is with a local SEO. This will be a core part of your search marketing. Local SEO will go through Google maps, but first you will need to connect with third-party directory and review sites such as Better Business Bureau and Angie's List. You would want to localize your content strategy and make sure to work location names into your content, headings, and URL so that Google will search and rank based on where you are.
Having an actual address to connect with your business online is a huge benefit for your SEO. If you’re unsure where to start, try linking your business location with every major website, including search engines like Google and social media sites like Facebook. Here’s a guide on how to get that accomplished with Siri.
Tactical Link Building
Link building for your page can be tricky, but it’s best to remember that quality beats quantity when you are looking at inbound links. With this in mind, it’s best for you to get links from sites that have a higher domain authority than you do. Try to have guest blogs that link back to you and target trusted publishers that can link back to you as well. This will help you grow your link building in a big way.
Above all, you need to make sure that your content is good enough to earn links and shares back to your site from other people. As your audience grows and becomes large enough to take care of itself through link building, you will need to become more focused on your approach. One great way to establish a lasting presence online is to provide evergreen content that will last for years to come.
Connect with Local and Relevant Publications
This goes along with good link building but can also help you as you establish your site with Google. Search engines like to see a brand mentioned in publications that are relevant to your industry or within your local area. When you’re just starting out with SEO, securing a mention in a publication is very helpful.
Being mentioned in a relevant publication will help you because of the expanded audience. Just having those trusted readers see your link or business in there will mean more traffic for you. This also helps you gain brand awareness by being regularly featured in that publication. If you can gain that regular feature, over time you can get in touch with their regular audience and make it your own!
Target High-Intent Users with SEO
Even without using paid advertising, SEO allows the focus to be on users who are still looking for specific content. This means targeting users who have not totally made up their minds yet. For example, they may know that they want a new appliance or electronic but are not sure of the exact model yet. By using SEO, you are helping them make a buying decision.
To make your SEO campaign really work, you first need to understand what users look for as they proceed through that buying decision journey. Once you understand that, you can base your SEO campaign around those who are on the next to last step before buying. If they come across your site at the right time, they will be more likely to make that final decision and purchase from you. This is what we mean by targeting the high-intent users in your campaign. One great way to focus your targeting is by using long tail keywords.
Although it’s important to reach out to your audience personally, you’ll want to balance your efforts by automating everything you can about your website. One big challenge for a small business is having good marketing efficiency. The simple steps of a keyword search and competitor analysis quickly take up valuable time. This time adds up quickly and pulls you away from your actual business work.
If you simply automate these things and have them working for you in the background, it will give you that valuable time back while still helping you build your online presence. Automation will cut down your workload.
Build a Team or Hire an Agency
You are a small business and your budget is also small, but there are local agencies out there around you that are small business too. If you want a more hands-on approach to SEO for your business while keeping yourself from becoming overworked, you can rely on a company like Virtual Market Advantage to handle the entire process for you! We strive to help other small businesses like you. Your business has a lot to gain from hiring a company that can help you with SEO and your web presence. You can pay for only what your business needs at the moment and then adjust that as your business grows.
Hiring a web marketing team or building that team within your company will ease your mind and let you get back to running your business from the front end. It’s a small expense that can pay off big for you in the long run. Alternately, if you feel confident in your ability to run your SEO for yourself, get it going with smart link building and keywords, local outreach, and tactical automation!