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MARKETING

advertising and marketing

How to Improve Your Business’s Advertising and Marketing

October 4, 2017

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

how to make money

How to Make Money … by Spending Money

July 6, 2017

It seems like no matter what website you visit, there’s an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of your…

copywriting exercises

Improve your Copy with these Copywriting Exercises

April 27, 2017

Our previous VMA blog defined copywriting and discussed what makes good copy. As a refresher, good copy will engage your audience and provide something valuable to make people want to buy your product or use your services. In addition to starting a conversation with your customers, good copy also needs to take web design and SEO…

content marketing roi

Content Marketing and Return on Investment

March 25, 2017

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing…

good copywriting

What is Good Copywriting?

March 16, 2017

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy! What is…

content marketing

9 Ways to Use Content Marketing to Boost Online Sales

February 19, 2017

Content marketing has become a very important method for businesses to reach out to their target audiences. It involves providing content online that your customers might find interesting and/or helpful. Valuable content will help you engage potential customers and bring in new business. Here are 10 types of content marketing you can use to boost online…

online sales

15 Ways to Boost Your Online Sales Using Old Fashioned Methods

October 4, 2016

Even if you have an online business, there are many old fashioned methods that can greatly benefit your company. Check out these tips to boost your online sales. Even using a couple of them could greatly improve your presence and bring in new customers! Sell a Unique Product Having a unique and newsworthy product is…

evergreen content

How to Create Evergreen Content

September 25, 2016

Technology changes constantly, and the Internet is being updated and expanded every second. With ever-changing social media, it’s hard to keep up and know what’s most important for keeping your business’s online presence strong. It’s relatively easy to pay attention to the latest trends, but it’s possible to make a more lasting impact by providing…

Truth

How to Spot Fake Online Reviews

April 26, 2016

Online reviews are a great way for consumers to determine whether or not they want to buy a product or use a business. They are also a great resource for building confidence in your own business and bringing in new clientele. The problem is, people know how helpful positive reviews and harmful negative reviews can…

Kansas City SEO

The Importance of a Marketing Budget

October 27, 2015

The Importance of a Marketing Budget and How to Make the Most of Yours Most people in business understand the importance of creating a modern corporate identity. This includes a good logo, website, and other marketing materials. After these basics are met, however, many companies fail to follow through with a strategy to improve their…

Kansas City SEO

Learn the Lingo: Essential SEO Terms

August 25, 2015

SEO Terms Every profession and hobby has its own jargon that only the initiated will understand and use in conversation. SEO terms are no different, and knowing some of the basic vocabulary can help you navigate through your own web design and content marketing. We don’t want to give you a list of hundreds of…

the princess bride

The Inconceivable Marketing Fail of The Princess Bride

November 13, 2014

“Life is pain, Highness. Anyone who says differently is selling something.” – The Dread Pirate RobertsFor the past 25 years, The Princess Bride has entertained and captured the hearts of millions across the world. Unfortunately, when it was released in 1987, Fox had an amazing movie on their hands that they had absolutely no idea…