marketing budget

Make an SEO and Online Marketing Budget for 2019

December 19, 2018

As the new year arrives, it’s important to take a look back at the previous year and evaluate where you want your company to go in the future. Did your business grow or shrink? Did you see your online presence expand? These are just a couple of the factors you’ll need to consider as you…

video content

How to Get Started with Video Content

November 15, 2018

As you build your website and set up your online business and SEO, there are certain steps you need to take to ensure that you’re getting as many eyes on your website as possible. As you develop your online content strategy, seriously consider using video content. Why? Videos convey a lot of information while drawing…

youtube marketing

Promote Your Business with YouTube Marketing

October 10, 2018

From email marketing to social media posts, there are many ways you can promote your business online and draw more visitors to your website. While Facebook, Twitter, and Instagram are all commonly used by small businesses, people often don’t realize that they can also utilize YouTube. We often think about YouTube as a place to…

email marketing

Email Marketing Basics

October 7, 2018

Your business’s website is set up, and your social media campaign is chugging along. Now is a great time to focus on email marketing. While this is connected to your website and your social media platforms (since you’ll gather most of the email addresses from these sources), there are different steps you need to take…

video marketing

The Importance of Video Marketing

August 21, 2018

There are many ways you can go about marketing your business online, from scheduled social media posts and ads to behind-the-scenes SEO marketing. But have you ever considered using videos to market your business? Search engines such as Google have placed a high priority on video content when it comes to rankings. With the spread…

a/b testing

A/B Testing Basics

July 7, 2018

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

marketing basics

Marketing Basics for Your Business

June 12, 2018

If you have a new business, you’ve rebranded an old one, or you’re just trying to expand online, you’ll need to get the word out. With so many ways to market your business, it can be intimidating to figure out where to start. From the more modern social media and SEO, to the more traditional…

find your niche

How to Find Your Niche

June 4, 2018

So you’ve decided that it’s time to start your own business and spread the news online. You have your product or service figured out, but you have yet to build an online presence. An important first step for staking your claim online is to establish a niche. What is a niche? Essentially, it’s where your…


A Guide to Backlinks

June 1, 2018

In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…

social media marketing

How to Track the ROI for Social Media Marketing

March 15, 2018

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

Website More Trustworthy

How to Make Your Website More Trustworthy

December 29, 2017

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

picking colors

Picking Colors for Your Brand

November 6, 2017

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…