a/b testing

A/B Testing Basics

July 7, 2018

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

marketing basics

Marketing Basics for Your Business

June 12, 2018

If you have a new business, you’ve rebranded an old one, or you’re just trying to expand online, you’ll need to get the word out. With so many ways to market your business, it can be intimidating to figure out where to start. From the more modern social media and SEO, to the more traditional…

find your niche

How to Find Your Niche

June 4, 2018

So you’ve decided that it’s time to start your own business and spread the news online. You have your product or service figured out, but you have yet to build an online presence. An important first step for staking your claim online is to establish a niche. What is a niche? Essentially, it’s where your…

backlinks

A Guide to Backlinks

June 1, 2018

In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…

social media marketing

How to Track the ROI for Social Media Marketing

March 15, 2018

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

Website More Trustworthy

How to Make Your Website More Trustworthy

December 29, 2017

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

picking colors

Picking Colors for Your Brand

November 6, 2017

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

advertising and marketing

How to Improve Your Business’s Advertising and Marketing

October 4, 2017

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

how to make money

How to Make Money … by Spending Money

July 6, 2017

It seems like no matter what website you visit, there is an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of…

copywriting exercises

Improve your Copy with these Copywriting Exercises

April 27, 2017

Our previous VMA blog defined copywriting and discussed what makes good copy. As a refresher, good copy will engage your audience and provide something valuable to make people want to buy your product or use your services. In addition to starting a conversation with your customers, good copy also needs to take web design and SEO…

content marketing roi

Content Marketing and Return on Investment

March 25, 2017

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing…

good copywriting

What is Good Copywriting?

March 16, 2017

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy! What is…