Learn the Lingo: Essential SEO Terms


SEO Terms

Every profession and hobby has its own jargon that only the initiated will understand and use in conversation. SEO terms are no different, and knowing some of the basic vocabulary can help you navigate through your own web design and content marketing. We don’t want to give you a list of hundreds of terms, because we know that no one will read through all of that! Instead, we’ll give you a few terms at a time, so you can learn as you go. Stay tuned to the Virtual Market Advantage blog for more updates. Let’s start with the basics


  • Blog: Speaking of blogs… what exactly are they? The word “blog” is a slang shortening of “web log”. You can use blogs to talk about any subject you want in any form you want, such as commentary on professional topics, descriptions of events, photos, videos, etc. Each entry forms a new page that a search engine can see and use to direct new viewers to your site. Sometimes we just call this “content!” Don’t be scared!!

  • Browser: A web browser is a software application that translates HTML documents into user-friendly webpages. Some examples of commonly used browsers are Google Chrome, Mozilla Firefox, Safari, Opera, and Internet Explorer. People tend to choose a browser with an interface they like the most and stick with it, and they can be very aggressive towards people who disagree with their opinions!

  • CSS: CSS stands for Cascading Style Sheets. It’s a part of your code that determines what your website looks like, including attributes such as headers, fonts, links, etc.

  • Domain: A domain is the main web address of your site (for example, www.yourwebsite.com). Choosing your domain is an important early step to creating a website, since it is something that everyone who visits the site will see. Search engines can use information such as how long a domain has existed and whether or not the name is branded to determine its ranking.

  • HTML: HTML stands for HyperText Markup Language and is a standardized language for managing website content. It helps keep web design organized, and allows for the placement of text, videos, and pictures within the site. Search engines read your HTML, so it’s important to keep it tidy. You can put a lot of layout-related code into CSS instead of HTML.

  • Search Engine: A search engine is software that is designed to search for information in the World Wide Web and display it according to relevancy. Popular search engines include Google, Yahoo, and Bing. Trying to manipulate the search engine is the essence of what we do in SEO (Search Engine Optimization). The methods we use to get your website to the top of searches are complex and change constantly, because search engines are endlessly being altered by companies like Google.

What web development or digital marketing terms would you like to learn more about?

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