A Guide to Image Link Building
When you search for something on the Internet, often some images will pop up that relate to your search query. So what's the point of having these images linked to your website? How can they help? Besides just the regular click through traffic, these links are great for SEO! People are drawn more to images than plain text. If one of these images catches someone's attention, they're more likely to click on the link or site to see what it has to offer. The basic idea with link building is to have your images connect back to your website as they spread across the Internet through other people. Below, Virtual Market Advantage will go over some simple steps to help you build great links through images.
How to Create Images to Attract Links
To gain interest in whatever your business has to offer, you will want to create an image that pops and makes people stop to see what your selling. Even if your article is less than 100 words, your amazing visuals could generate hundreds of clicks, links, and shares. Use the opportunity of creating an image to let your imagination run wild and have some fun. Your content should sell and inform, but your image needs to get the attention of the passerby quickly. To begin with, think about what would catch your attention as you scroll the Internet and go from there.
1. Keyword Search
If you're creating you own images, it's a good idea to do a keyword search related to your website. This helps you see what images pop up and what people gravitate towards when searching for something within that keyword search.
Look into how these images rank in search results and if there are any that have good search volume opportunity. You want at least 1000 searches monthly. Find the keyword search that results in similar images to yours showing up - this will tell you that your target audience has intent to search by images. This is a good sign that there is search optimization opportunities for your image. Then you can inspect element on the top images to find out what alt text they are using.
Likewise, if you are a branded business with images floating around the Internet, make sure your image is always linked back to your site. This is the foundation of link building and allows your images to benefit your website and business. Here are a few steps to take when you set out to make sure your business images are linked back to you:
2. Create a List of Images
As you start looking at images you may want to use to help promote your business, it's smart to compile a list of all images that are relevant to your brand, website, and company. Types of images may include things like:
- Company buildings
- Branded images
- Product photos
When you create this list, spend the time to look around the web and see if other websites are using your image (see instructions below). It's better to find out in this stage whether the image is already being used rather than finding out later and missing the chance for better link equity.
3. Take the Time to Search for Images
Once you have your list of images ready, you need to see where these images are being used around the web. The more your images are spread, the better, as long as you reap the benefits of the exposure. Start by doing a simple reverse image search. You can do this by going to Google Images and uploading or pasting the image into the search bar.
There are a few other options for doing a reverse image search that may work better for you than Google, including:
4. Outreach List
Now that you've gone through your list of images and done a reverse search for them, your list may have gotten a little smaller. This is when you form what's called an outreach list. It should include the sites using your images that you feel have the best link building opportunity. You now want to make sure you find the right point of contact so that your chance of success is better. Add this contact to the outreach list as well as the information you want to track. A good example of what you might include on this outreach list goes as follows:
- Person of contact
- Email of contact
- Image type and URL of image
- Date contacted
Keeping this information all together will make your rate of success higher as you reach out to these sites about specific images.
5. Obtain the Link and Say Thank You
If a webmaster you spoke with did in fact link back to you, it's important to follow up with them and thank them for doing so. This helps build a relationship for future opportunity and helps reflect a positive image of your brand.