How to setup Google Authorship

Have you noticed lately when you are searching for information about something through Google Search, the first couple of posts will have a picture of the Author to the left-hand side? This is part of the Google Authorship program – and it has tremendous benefits for Search Engine Optimization. There are plenty of resources out there on the subject of how to setup Google Authorship – but for some reason or another – it doesn’t always work. So, in order to help prevent frustration and to show the world your beautiful face, I wanted to take you through a step by step guide to making this happen – and a way to check to make sure it is working!Step 1. Sign up for a Gmail Account and sign up for Google+If you do not already have a Gmail account, go get one! It is as easy as going to Google.com and clicking the sign in button in the top right corner. That will take you to the Google login page. From there click the sign up button in the top right corner. Once you have created your email – Google will encourage you to sign up for Google+… and my SEO motto has always been – DO WHAT GOOGLE WANTS YOU TO!  Create your Google+ profile – with your real name the way you want it displayed online –  and make it look sexy.Step 2. Create an @yourwebsitedomain Email addresssThe important thing here is to use the same name you are using on Google+, spelled exactly the same. Go to your hosting account and create an email account that is your Google+ Profile Name@yourdomainname.Step 3. Add your Website to your Google+ PageWhen you are looking at your profile page, click on the edit button and scroll to the Contributor to section. Add your website.Step 4. Sign up for Google AuthorshipNow the important part – the actual signup. When you are logged into your gmail account with the corresponding Google+ profile that you want to use – go to this page: https://plus.google.com/authorshipFollow the instructions and sign up for Google Authorship. If approved by Google, your picture should show up in about a week.That should be all you need! But often times – it isn’t. You followed every step and nothing works. Don’t you love computers? Well – don’t worry because you can test it and make sure Google Authorship is setup correctly.Step 5. Testing Google Authorship without waiting a weekThe first step is to setup Google Analytics. After doing this you can easily setup Google Webmaster Tools. These are awesome resources that can help you achieve your online goals, but more importantly, they will help with SEO and it is the only way to check to see if your Google Authorship is set up correctly.Once you are all setup – go to the Google Webmaster Tools Dashboard and on the left hand tab – click on Other Resources. At the top of the next page should be a link for The Rich Snippet Testing Tool. Click on it!You are now able to enter your URL and test to see if your picture is showing up. If it is not – you will be given suggestions on how to fix the problem. Good luck everybody! Let me know how it goes!

19 Comments

  1. Nathan on March 9, 2013 at 7:27 pm

    I just did this to my blog, the blog post isn’t on Google yet but I tested it on the Google tool.Thanks for awesome guide!

  2. Reaction GIFs on March 12, 2013 at 5:36 pm

    Fantastic guide. I’ve been meaning to set all of this up, but just haven’t yet. Thank you!

  3. Webgeninfosystems on March 19, 2013 at 8:50 am

    Appreciative guide tips on Google authorship setting.

  4. Steve on March 26, 2013 at 10:12 pm

    “DO WHAT GOOGLE WANTS YOU TO!”. This is the only time I have seen anyone say this: it is so simple – there is no rush. it takes 20 years to build up a 20 year business. Thanks for this post.

  5. Jim College on April 16, 2013 at 6:18 pm

    I agree with the ‘Do What Google Wants You To’ idea in theory. But in practice, I’m not convinced. I can see the clear value in Google Authorship – a pic by your listing in the SERPs and better understanding by Google that particular content originated with me. However, overall, I resent any company telling me how to run my business.

  6. Steve on April 17, 2013 at 6:47 pm

    This is so important to becoming an ‘expert’ in your field, and to get the word out about your business. For once, the smaller and more niche your business is, the better this works – it helps you find many more prospects.Thanks for the article, Doug.

  7. WebEmergence (@WebEmergence) on April 23, 2013 at 10:01 pm

    Thanks for sharing this information. We have always used our company logo in article postings and social accounts. Pro’s or con’s doing it this way? Again, thanks for providing this article.

  8. Salma Noreen on April 27, 2013 at 6:32 pm

    fantastic guide,your work is good keep it up Thanks for sharing.

  9. japanese language on May 7, 2013 at 1:24 pm

    Brilliant guide. I will set up Authorship on my blog.

  10. Matthew on May 16, 2013 at 2:29 am

    Good guide, Doug. I use the Yoast SEO plugin on a few blogs that I manage. It makes the setting up of Google Authorship a little easier.

  11. Stacey on May 17, 2013 at 12:04 pm

    Sounds easy enough. I can see how it helps with branding possibly but what exactly is the SEO benefit?

  12. Steve on May 24, 2013 at 12:12 am

    Doug, w think that this is a major step toward openness, and honesty online. if you can ‘juice’ your Google presence across many Google platforms, there will be more opportunities to stop frauds.

  13. Cash and Check Advances on June 15, 2013 at 10:14 pm

    I followed every step to the T, but one more thing that I had to do was link my website to my Google+ using a rel=author tag. After that, I was able to confirm that Google recognized my authorship. Thanks, Doug!

  14. Intapeople on July 1, 2013 at 4:40 pm

    Thanks for this. Authorship is definitely a great step forward for SE visibility, now everyone just has to make sure that the content they’re putting out there is good quality!

  15. Tim Ebl on July 15, 2013 at 5:03 pm

    Ok, I’m going to give this a try. Like Intapeople said, once you do this you had better be writing some top notch stuff. Your name will be on it, and I don’t want to gross out my G+ peeps…

  16. sidgoyal1 on July 21, 2013 at 12:46 pm

    Awesome info. I m giving it a try now. Google is using its power as the ultimate gatekeeper to make its otherwise crappy social network in the game.

  17. Brad on August 7, 2013 at 4:47 pm

    This area of marketing is becoming more and more important in out business, and probably others. Thanks for these great tips on how to expand your prospect pool.

  18. top loading washing machines on September 11, 2013 at 1:00 am

    Thanks for your blog post but it is not important to add analytics and webmasters to check authorship. You can set this and once google index your blog just google one of your blog titles. You should be able to see your G+ image next to the post 🙂 I agree though both analytics and webmasters offer great free SEO tools!

  19. Mike Mcintosh on December 23, 2013 at 5:33 pm

    This method of SEO has become more and more important throughout 2013. Thanks for these great points on how to optimize your business writing

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