A Guide to Backlinks


In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition of backlinks and why your website needs them. We will also look at how to build a good backlink and the steps you need to take towards building them for your SEO campaign.

What is a Backlink?

A backlink is simply an incoming link to a webpage. When setting up a page, you can have as many or as few backlinks coming into it as you want. Backlinks have always been a major metric in ranking for a site on Google, and this is still true today. A page with a lot of backlinks tends to rank higher on the major search engines than one with none.

However, not all backlinks are rated equally. As in many areas of SEO, quality is better than quantity. It’s important to have backlinks from quality sites, and the links should be contextual. Your goal is to get backlinks from authoritative, trustworthy, and relevant sites. If you have a website about starting a small business, you would not want your links to come from websites about cooking a great pot roast (unless your business revolves around food!) Your links need to be relevant to your website and its content.

Why are Backlinks Important?

There are a few key reasons why backlinks are important for your website:

  • Backlinks improves your organic ranking.
  • They result in faster indexing of your site.
  • They improve referral traffic.

These three factors will greatly improve your website’s search engine ranking. No matter how many times Google changes its algorithms for rankings, backlinks will always play an important part. Having links on other pages that refer back to your webpage will help the site place naturally higher in the rankings. The links will help get referrals from other sites and get you more organic traffic and business.

How Do I Get Quality Backlinks?

The first thing you need to remember when you go to start building backlinks is that the quantity of the backlinks to and from your site don’t matter as much as the quality of the links. So what are some ways for you to get good quality backlinks? Here are a few steps you can take to start that process:

Write Quality Articles. Writing great articles is the best way to get backlinks for your content. If you write interesting, engaging articles, people will naturally want to link to them. The easiest way to gain backlinks from your articles is to write things like tutorials and top 10 articles. This type of content has great potential for getting linked to other websites as a reference.

Start Commenting. This is a relatively easy way to get more backlinks. Comment on forums and blogs with a link back to your site. Commenting on relevant sites will help you get solid, one-way backlinks along with more traffic and better search engine visibility over time.

Submit to Web Directories. Simply submitting your blog to web directories is a good way to get some backlinks as well. This is not a very popular method to use though, as it can be hard to find legal web directories. If you do try this, make sure you don’t submit to directories that ask you to backlink to their site in order to get on their directory.

Link Roundup. Many people write blogs for the sole purpose of link building, and there is a link roundup that happens daily, weekly, or monthly to blog posts that link to outstanding content. You first need to find the link roundups in your niche. Then, pitch your content to that blog. If your post is a good fit for that person’s roundup, then you will get a nice backlink. They might also share your content on social media! If you can't find any roundups for your niche, you might want to start your own to get the links flowing.

Focus on Domain Authority. Make sure your backlink has good web authority. For example, it would be better authority to have your backlink come from Harvard.edu than some random webpage on the Internet. Google calls this domain authority. The more authority the website has, the more authority it can pass on to your site, thus improving your search engine ranking. Google puts a lot of emphasis on your website when you have high authority backlinks. Yes, these types of backlinks are hard to come by, but they are absolutely worth it.

Creating backlinks can be tricky and will take some time. You won’t get those high authority backlinks overnight. It takes time and a building of trust. Put in the time and energy to comment, write quality content, and connect around the web with those in your niche. If you do this, backlinks will happen and will grow in authority over time.