Google Places is CRITICAL to search engine visibility. Google has begun to show an incredible number of Local-related results for nonspecific search phrases. After submission, your website will show up under local Google Places results.The best way to move up in the Google rankings is to optimize your site for a specific location, and move outwards gradually. Google just completely changed the way they display localized search results. What does this mean for you? While this may sound unimportant, it is actually a pretty big deal because it gives websites that use proper SEO techniques a big leg up. Now those same Google Places results are integrated in to the organic search results. The two algorithms have been merged. This change places even more importance on websites that are listed in Google Places.