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How to Handle Viral Content for Your Business

viral content

There may come a time when something on your website goes viral (starts spreading rapidly on the Internet). This could happen to a picture, video, or blog post, or even to an idea or topic. Sometimes a website in general goes viral. While this is great for gathering views and increasing your rankings in search…

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Tips for Working With Web Designers

Working With Web Designers

When you start really looking at websites, you will see some that are less than ideal. Often, websites were created by someone’s distant cousin who had a bit of coding knowledge or were made over 10 years ago when website designers had much lower standards and fewer tools to work with. It might be convenient…

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The Problem of Fake News

fake news

Fake News. We’ve heard that phrase a lot over the last year, but it’s not a new concept. In fact, the problem of fake news is something that we’ve been struggling with for decades, and misinformation and propaganda seem to have been a problem as long as human society has existed. In the more recent…

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Online Business Pricing Strategies

online business pricing

For most businesses that sell a product, a significant portion of sales come from repeat customers. After you put in the effort to get customers to visit your website and make an online purchase, it’s time to start working towards bringing them back. One major way you can accomplish this is by using smart online business…

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Digital Sharecropping: Why You Can’t Just Rely on One Website

digital sharecropping

What is Digital Sharecropping? Sharecropping is a system where tenants farm on land owned by another person and give a portion of their crops to the landowner. In 2006, writer Nicholas Carr coined the term “Digital Sharecropping” to describe a phenomenon that has arisen among online businesses. It happens when a website relies on other users…

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How to Spot Fake Online Reviews

Truth

Online reviews are a great way for consumers to determine whether or not they want to buy a product or use a business. They are also a great resource for building confidence in your own business and bringing in new clientele. The problem is, people know how helpful positive reviews and harmful negative reviews can…

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Blogging for Your Business

Kansas City SEO

Providing content for your website through blogging takes a lot of effort. It’s hard to find the time to come up with a topic, research it, and sit down and write week after week. Not to mention promoting each blog through ever-changing social media. Don’t give up, because blogging is an increasingly important tool for…

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Learn the Lingo: Essential SEO Terms (Part 2)

Kansas City SEO

Let’s delve deeper into the SEO jargon that can help you keep up-to-date and well informed in website design. Today I’ll focus on phrases that have to do with the underlying statistical information that can help you track what’s happening to your site on a daily basis. Bounce Rate: Bounce rate is the percentage of…

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A Guide to Permalinks

Kansas City SEO

Permalinks are the URLs of the content you publish using your content management system (CMS) such as WordPress. They are what people type into their browser bar to view your pages and what search engines and other websites use to link to your site. Any time you change the structure of your permalinks, you change…

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How Does Ghost Referral Spam Affect Your Analytics?

ghost referral spam

Analytics software such as Google Analytics is a useful tool for SEO work, allowing you to observe how much and what kind of traffic visits your website. By sifting through the demographics of your website’s visitors, you can focus in on what is or is not working to bring in new viewers and retain old ones.…

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Vince Vaughn Stock Photos

vince vaughn stock photos

Ten years ago having a hd stock image on your website was one of the best things you could do. These days, they reek of 2008. Yes, we know our site is polluted with them, but we are on a campaign to end their tyrannical reign in the marketing world. Anything you can do to…

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