How to Improve Project Management and Workflow

project management

Your business is thriving and your employees are accustomed to the daily routine. Eventually, however, you may find that your business’s inner workings hit a road block. A new project gums up the works, priorities aren’t correctly focused, and productivity slows down in general. This happens to every business at some point, and that’s okay.…

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What is Domain Authority?

domain authority

Domain authority is a search engine ranking score that was developed by analytics company Moz. This score predicts how well a website will rank on a search engine results page, such as Google. These domain authority scores can range anywhere from 1 to 100, with the higher scores being the ones with the best ability to…

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Content Creation Keyword Research

keyword research

No matter what content you put on your website and no matter how you make it look, a visitor’s experience with your website begins with the words they enter into the search bar. This is where their journey starts, and this is where your focus should be when you go to build the content on…

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How to Retarget Your Audience

retarget your audience

Are you getting a different type of audience to your Instagram or Facebook pages than you actually want? Has your brand has changed a bit, and you need to readjust your target audience? No matter the reason, there’s a way to retarget your audience by using a tool called Facebook Custom Audiences. This is something…

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How to Switch to HTTPS (and Why it is Important)

switch to https

You see http or https at the start of every website, but what does it actually mean? What’s the difference, and which one should your website be using and why? Virtual Market Advantage will answer these questions and more to help you understand what is best for your website, http vs https, and how it…

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The Top 6 Coding Languages of 2017

coding languages

If you are just starting out in the world of coding and do a simple web search for top programming languages, you can quickly be overwhelmed by the hundreds of options that pop up. Simply jumping down the rabbit hole of coding languages is not the way you want to start your coding experience. It’s…

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BeaverBuilder – Why We Use It!


The first thing you may be asking yourself is, “What is BeaverBuilder, and why should I use it?” BeaverBuilder is simply a plugin that can be used to help build website page layouts. It gives you a great number of features to use when building your website without needing to know how to code. Let’s…

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How to Use Facebook Insights

facebook insights

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!…

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Using a Disclaimer on your Website


If you’re running any type of online business, it’s a safe bet that you need a legal disclaimer just as much as you need a privacy policy and a terms of service. No matter where you go these days, there’s usually some type of disclaimer posted visibly. They come in many forms, from stickers on…

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Learn the Lingo: Essential SEO Terms

Kansas City SEO

SEO Terms Every profession and hobby has its own jargon that only the initiated will understand and use in conversation. SEO terms are no different, and knowing some of the basic vocabulary can help you navigate through your own web design and content marketing. We don’t want to give you a list of hundreds of…

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Best Free SEO Tools 2015

Free SEO Tools 2015

It’s coming up on the end of the year which means it is a time of reflection. Today we wanted to share our Best Free SEO Tools 2015 list. Most of these sites are free because they are still in beta testing. We would recommend you register now, because you never know how long these…

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