Social Media

What is Facebook Pixel?

facebook pixel

In the ever-changing world of social media, there’s always a new feature or update that comes along that makes us readjust how we use the platforms for business. Facebook is no different, with the recent addition of Facebook Pixel shaking things up. So what is Facebook Pixel? Put simply, it’s a piece of code that…

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How to Use Snapchat for Business Marketing

snapchat for business

When Snapchat first appeared onto the scene with its cute filters and funny faces, it was perfectly suited for a younger audience. With its target market set at people between the ages of 13 – 34, it has a wide range of users who drive the latest trends. It didn’t take long for businesses to…

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The Recent Facebook Privacy Scandal: What We Can Learn From It

facebook privacy scandal

In the long run, Facebook is still a relatively young company at 14 years old. Unfortunately, within that short lifespan, the latest uproar over user privacy and how Facebook uses its data is nothing new for the company. Is this latest issue something that Facebook can once again shake off and come out stronger on…

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How to Track the ROI for Social Media Marketing

social media marketing

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

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Is Your Social Media Strategy Working?

social media strategy

If you have your own business, social media is no longer just a fun thing to be a part of and use to keep up with your friends. Business owners should take social media strategy very seriously. Many brands have found a great deal of success using social media by building communities and finding leads.…

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What is Reddit, and How Can it be Used for SEO and Marketing?

what is reddit

If you browse the Internet enough, you’re sure to come across the website Reddit. But what is Reddit, exactly? What can you learn from it? Is it useful for SEO? How can it help drive traffic to your website? How can it be used for online marketing? Virtual Market Advantage will attempt to answer all…

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How to Create an Engaging Holiday Social Media Campaign

social media campaign

We all know that setting up the right social media campaign is great for your business. It’s also a known fact that social media plays a big part in holiday shopping, which can mean more views for your social media pages and website. Timing is crucial, and you will greatly benefit from running the right…

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How to Use Facebook Insights

facebook insights

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!…

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Benefits of Social Media (and Some Disadvantages)

benefits of social media

From Twitter to LinkedIn to Instagram to Facebook, the world of social media can quickly become intimidating and leave you feeling overwhelmed. But once you relax and poke around the sites, you will soon see that there are many benefits to using social media both for personal use and for your business. Here we will…

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Guide for Writing Facebook Ads

facebook ads

You have just started promoting your business online, and you want to get your name and logo out there. It’s a good idea to get business recognition in the world of social media. With Facebook on pace to have over 2 billion users by the end of 2017, it’s a good idea to start there.…

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Strategies for Generating Leads Through Social Media

generating leads

If you’re looking to expand your business and get some customers and new revenue coming your way, you should consider generating leads by using a social media platform. There are several ways to do this, and of course there are multiple social media platforms to choose from. Below, we’ll go over a few lead-generating strategies…

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The Ultimate Guide for How to Use Hashtags

how to use hashtags

Hashtags are found everywhere in social media these days, and have even permeated into our everyday language. The symbol for hashtags was previously only known as the pound sign (#) on telephones. What does using a hashtag mean? Where does that hashtag go once you put it out on the Internet? Do they really serve…

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Why Vine Died

why vine died

Short Videos, Short Lifespan   Vine was a hosting service for posting short videos. The videos could only be 6 seconds long and would repeat on a loop over and over. This short format pushed people to be innovative and make creative videos that worked well with the short time-span and repetition. These days, short…

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10 Ways to Use Social Media to Boost Online Sales

boost online sales

Social media has become a necessity for helping businesses flourish, especially if you rely on online sales. Facebook, Twitter, YouTube, Pinterest, and many other sites are great platforms from which you can spread information about your business. The unique thing about advertising on social media is that you can easily start a discussion with your…

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Social Media and the Unfiltered Internet

unfiltered internet

Do you remember The Dress? The one that no one could decide whether it was gold and white or blue and black. The one that was being talked about all over the place in 2015. Did you know that the original post for the dress was a Facebook post that got fewer than 20 likes? It…

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Spam Bot Traffic: What Is It and What Can I Do About It?

spam bot traffic

If you have a website and social media campaign for your business, chances are high that you’ve encountered spam bot traffic. Spam bots are programs that have been created to follow, befriend, comment on, or otherwise contact as many people or websites as possible as quickly as possible. Usually they are used in an attempt…

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New Twitter Character Count Rules

New Twitter Character Count Rules

New Twitter Character Count Rules When Twitter was first created, users were drawn to its simple system designed around spreading short messages quickly to lots of people. These days, most Tweets include more than just text, including links to photos, GIFs, videos, and other media. The old system of including links in the 140 Twitter…

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Facebook Organic Reach

Facebook Organic Reach

Improving Your Facebook Organic Reach Organic reach is your ability to reach people for free on social media sites through posts on your business page. Over the past couple of years, it has become increasingly difficult to develop a good amount of organic reach, especially on Facebook. This guide will help you combat the decline in…

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Optimal Character Count Guide for Social Media Posts

Kansas City SEO

Each social media site has different character limits that restrict how much you can include in each post. When you’re crafting your posts, you need to be aware of these limits and also take into account that the optimal character count can differ from the max amount of characters possible for a particular site. Below we…

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Optimal Photo Sizes for Social Media

ruler

Incorporating photographs or other types of pictures into your social media campaign is a great way to bring in new viewers and keep current viewers engaged. Knowing the optimal pictures size for each social media platform can help you get the most out of each site. If a picture is too large or too small,…

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Social Media Frequency: How Often Should You Post?

Kansas City SEO

Every company needs to advertise to draw in more business. With the social media explosion, these days we have more ways than ever before to reach out to our customers. However, it can be hard to know how often to post content to social media. If you don’t post enough, your messages will be buried…

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What is Web 2.0?

Kansas City SEO

If you have gone down the SEO rabbit hole, then chances are you have come across the term Web 2.0. But what is it? Simply put, Web 2.0 is the term used to describe free blogging platforms. Most of these properties allow for a wide range of freedom, such as URL modification and the ability…

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New Instagram Filters

IG Filters

Instagram has some new filters on the block. Our five new friends go by the following hipster friendly handles: Slumber, Crema, Ludwig, Perpetua and Aden. Slumber: As the name suggests, it is a dreamy haze with minimal saturation. Crema: This filter is warm to the eye and cool to the touch. Ludwig: Brightens and whitens.…

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Get More Facebook Page Likes

Do you want to get more Facebook Page likes? Of course you do – and Virtual Market Advantage can help. You can always hire us to help you get more Facebook page likes, as well as help with any other type of social growth. A quick, and free way to expand your social audience is…

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Top 5 Social Networking Sites

1 | Facebook – 750,000,000 – Estimated Unique Monthly Visitors2 | Twitter – 250,000,000 – Estimated Unique Monthly Visitors3 | LinkedIn – 110,000,000 – Estimated Unique Monthly Visitors4 | MySpace – 70,500,000 – Estimated Unique Monthly Visitors |5 | Google Plus+ – 65,000,000 – Estimated Unique Monthly VisitorsHow do you stay connected?

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