Marketing

As the new year arrives, it’s important to take a look back at the previous year and evaluate where you want your company to go in the future. Did your business grow or shrink? Did you see your online presence expand? These are just a couple of the factors you’ll need to consider as you…

Your business’s website is set up, and your social media campaign is chugging along. Now is a great time to focus on email marketing. While this is connected to your website and your social media platforms (since you’ll gather most of the email addresses from these sources), there are different steps you need to take…

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

It seems like no matter what website you visit, there’s an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of your…

The Importance of a Marketing Budget and How to Make the Most of Yours Most people in business understand the importance of creating a modern corporate identity. This includes a good logo, website, and other marketing materials. After these basics are met, however, many companies fail to follow through with a strategy to improve their…

“Life is pain, Highness. Anyone who says differently is selling something.” – The Dread Pirate RobertsFor the past 25 years, The Princess Bride has entertained and captured the hearts of millions across the world. Unfortunately, when it was released in 1987, Fox had an amazing movie on their hands that they had absolutely no idea…

This week my wife and I went to the Kauffman Entrepreneur Center for the weekly meeting of One Million Cups of Coffee in Kansas City, Missouri. We were blown away. There were over 200 professionals gathered to network and hear other professionals speak. In the era of Social Media, cloud-based applications, and finding jobs on…