Make an SEO and Online Marketing Budget for 2019

marketing budget

As the new year arrives, it’s important to take a look back at the previous year and evaluate where you want your company to go in the future. Did your business grow or shrink? Did you see your online presence expand? These are just a couple of the factors you’ll need to consider as you…

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Email Marketing Basics

email marketing

Your business’s website is set up, and your social media campaign is chugging along. Now is a great time to focus on email marketing. While this is connected to your website and your social media platforms (since you’ll gather most of the email addresses from these sources), there are different steps you need to take…

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A/B Testing Basics

a/b testing

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

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Marketing Basics for Your Business

marketing basics

If you have a new business, you’ve rebranded an old one, or you’re just trying to expand online, you’ll need to get the word out. With so many ways to market your business, it can be intimidating to figure out where to start. From the more modern social media and SEO, to the more traditional…

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How to Track the ROI for Social Media Marketing

social media marketing

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

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How to Make Your Website More Trustworthy

Website More Trustworthy

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

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Picking Colors for Your Brand

picking colors

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

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How to Improve Your Business’s Advertising and Marketing

advertising and marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

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How to Make Money … by Spending Money

how to make money

It seems like no matter what website you visit, there’s an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of your…

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15 Ways to Boost Your Online Sales Using Old Fashioned Methods

online sales

Even if you have an online business, there are many old fashioned methods that can greatly benefit your company. Check out these tips to boost your online sales. Even using a couple of them could greatly improve your presence and bring in new customers! Sell a Unique Product Having a unique and newsworthy product is…

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