Marketing

A/B Testing Basics

a/b testing

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

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Marketing Basics for Your Business

marketing basics

If you have a new business, you’ve rebranded an old one, or you’re just trying to expand online, you’ll need to get the word out. With so many ways to market your business, it can be intimidating to figure out where to start. From the more modern social media and SEO, to the more traditional…

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How to Track the ROI for Social Media Marketing

social media marketing

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

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How to Make Your Website More Trustworthy

Website More Trustworthy

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

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Picking Colors for Your Brand

picking colors

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

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How to Improve Your Business’s Advertising and Marketing

advertising and marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

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How to Make Money … by Spending Money

how to make money

It seems like no matter what website you visit, there is an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of…

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15 Ways to Boost Your Online Sales Using Old Fashioned Methods

online sales

Even if you have an online business, there are many old fashioned methods that can greatly benefit your company. Check out these tips to boost your online sales. Even using a couple of them could greatly improve your presence and bring in new customers! Sell a Unique Product Having a unique and newsworthy product is…

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The Importance of a Marketing Budget

Kansas City SEO

The Importance of a Marketing Budget and How to Make the Most of Yours Most people in business understand the importance of creating a modern corporate identity. This includes a good logo, website, and other marketing materials. After these basics are met, however, many companies fail to follow through with a strategy to improve their…

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Learn the Lingo: Essential SEO Terms

Kansas City SEO

SEO Terms Every profession and hobby has its own jargon that only the initiated will understand and use in conversation. SEO terms are no different, and knowing some of the basic vocabulary can help you navigate through your own web design and content marketing. We don’t want to give you a list of hundreds of…

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The Inconceivable Marketing Fail of The Princess Bride

the princess bride

“Life is pain, Highness. Anyone who says differently is selling something.” – The Dread Pirate RobertsFor the past 25 years, The Princess Bride has entertained and captured the hearts of millions across the world. Unfortunately, when it was released in 1987, Fox had an amazing movie on their hands that they had absolutely no idea…

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Finding Your Niche

Finding Your Niche

Most people reading this blog already know what their niche is because they already have a product. Finding a niche will determine everything you do after this point in your online campaign. Your first decision is to decide if you are looking for something obscure, or something with a lot of competition.

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One Million Cups of Coffee

This week my wife and I went to the Kauffman Entrepreneur Center for the weekly meeting of One Million Cups of Coffee in Kansas City, Missouri. We were blown away. There were over 200 professionals gathered to network and hear other professionals speak. In the era of Social Media, cloud-based applications, and finding jobs on…

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Backlink Checker – How Many Backlinks do I Have?

Where can I check my Backlinks? If you’ve heard it once, you’ve heard it a thousand times. Backlinks are the key to Search Engine Optimization. There are many factors that effect a pages’ position in the search engines, and Search Engine Optimization is by no means an exact science. But when you think about it,…

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