How to Get Started with Video Content

video content

As you build your website and set up your online business and SEO, there are certain steps you need to take to ensure that you’re getting as many eyes on your website as possible. As you develop your online content strategy, seriously consider using video content. Why? Videos convey a lot of information while drawing…

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Promote Your Business with YouTube Marketing

youtube marketing

From email marketing to social media posts, there are many ways you can promote your business online and draw more visitors to your website. While Facebook, Twitter, and Instagram are all commonly used by small businesses, people often don’t realize that they can also utilize YouTube. We often think about YouTube as a place to…

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The Importance of Video Marketing

video marketing

There are many ways you can go about marketing your business online, from scheduled social media posts and ads to behind-the-scenes SEO marketing. But have you ever considered using videos to market your business? Search engines such as Google have placed a high priority on video content when it comes to rankings. With the spread…

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A Guide to Backlinks


In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…

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Improve your Copy with these Copywriting Exercises

copywriting exercises

Our previous VMA blog defined copywriting and discussed what makes good copy. As a refresher, good copy will engage your audience and provide something valuable to make people want to buy your product or use your services. In addition to starting a conversation with your customers, good copy also needs to take web design and SEO…

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Content Marketing and Return on Investment

content marketing roi

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing…

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What is Good Copywriting?

good copywriting

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy! What is…

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9 Ways to Use Content Marketing to Boost Online Sales

content marketing

Content marketing has become a very important method for businesses to reach out to their target audiences. It involves providing content online that your customers might find interesting and/or helpful. Valuable content will help you engage potential customers and bring in new business. Here are 10 types of content marketing you can use to boost online…

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How to Create Evergreen Content

evergreen content

Technology changes constantly, and the Internet is being updated and expanded every second. With ever-changing social media, it’s hard to keep up and know what’s most important for keeping your business’s online presence strong. It’s relatively easy to pay attention to the latest trends, but it’s possible to make a more lasting impact by providing…

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