Providing content for your website through blogging takes a lot of effort. It’s hard to find the time to come up with a topic, research it, and sit down and write week after week. Not to mention promoting each blog through ever-changing social media. Don’t give up, because blogging is an increasingly important tool for your business. It can generate traffic for your website and attract new clients. So how can you engage your readers and draw in new business? Here are some tips to help you along the way:
As with any change to your lifestyle, it’s crucial to make a schedule and stick to it. Make sure you allow for enough time to bust out blogs that stay current, but don’t overextend yourself. Most sites don’t need to publish a blog every single day.
Look everywhere for new post ideas. Whenever a client asks a question, consider whether or not it’d make a good topic. If you have to do some research to figure out how to solve a problem, chances are someone else wants that information as well. Ideas can pop up any time, any place, so make sure you write them down when they do!
Outline your writing, and try not to digress too far from the topic at hand. That tangent might be a good idea for the next blog! Practice your writing skills as much as you can. It will get easier to produce posts the longer you keep at it.
Life is full of twists and turns. If you keep a spare post around, you don’t have to worry about producing more content if a problem arises such as sickness, injury, or a surprise visit from the family.
Analyze other writers. There’s always room for improvement. Whether it’s to find new topics to write about, learn how best to outline your work, or see how other people make their posts riveting, search the web and make note of anything you think will help make your posts stand out.
Draw People In
The previous tips can help you streamline your blogs, but how do you engage your readers and draw them in with your content? People try to avoid sales pitches and can tell immediately if your blog is trying to sell them something. You have to clearly let them know what’s in it for them. Get in the mindset of being a guide rather than a salesman. As a mentor, learn to care for your students (readers) by helping them get ahead using your profession of choice.
Make sure you know your audience. Figure out what your readers want to accomplish and why they should look to your site for the information they need.
Also know your own purpose. Here at Virtual Market Advantage, we want to help you get ahead in website design and content management. Who are you, and what is your blog about?
Write for your clients, not mindless click-bait. Hyperbolic links with outrageous claims may get a lot of people to click on them, but they don’t keep the viewer on the website for long and definitely won’t expand your clientele. Also be careful with jargon. If you have to use technical terms, make sure you explain them in ways that all readers will understand.
Don’t be afraid to alienate some readers. You can never cater to 100% of your audience: there will always be people who disagree with you. Focus on the positive side, and reach out to the contacts that want your help.
Keep Readers Engaged
No matter what topic of interest you’re writing about on your website, you have competition on the internet. A lot of it is bland and repetitive, so you can always find a way to stand out. It’s crucial to become an authority in your field and have a strong opinion. Cut out weak phrases like “maybe” and “in my opinion”. Blogs are always about the writer’s opinion so spread yours with confidence.
Make sure every post provides valuable information for your readers. Don’t write common sense blogs full of shallow lists. Refer to experts in the field and provide examples and case studies to reveal the depth of your knowledge on the subject and liven up your writing.
Don’t worry about giving away information for free. Providing valuable and interesting content draws in readers who can easily become new clients.
If you sound too much like you’re lecturing, it can bore or even push away your audience. Try to keep them captivated, motivated, and inspired. Empathize with your readers. Work to understand the problems they suffer from and provide solutions for them.
While you get to know your readers, let them get to know you too. People will be more transfixed by your writing if you make it seem like a conversation. It can help to mix in questions here and there. Be generous, and reward them with helpful tips. Make sure your unique voice infuses your writing. Make your readers want to come back again and again to hear from you!
Use the Tools of the Internet
There are many ways to help spread your ideas across the web and turn readers into customers. Start an email list to stay in contact with interested viewers and make sure they get the most up-to-date information. You can set up an auto-response system that welcomes new readers when they sign up to follow you. This can help make the initial connection. Follow up with short email responses to readers who ask questions or post noteworthy comments.
Spread your content using social media. Everything is interconnected these days, and you can use this to your benefit. It’s easy to connect your website to Facebook, Twitter, Google Plus, Instagram, or any other site you want.
Utilize other bloggers by welcoming guests to your site. It’s easy to direct new clients your way by connecting with other writers. They get the same benefit too, so many should be happy to help.
Optimize your SEO. This is what VMA is all about, so you should keep in touch with us for information about every aspect of website optimization. And make sure you ask us questions so we can keep coming up with new blog topics that can help you and the rest of our readers in the future. We’d love to hear from you!