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Why You Need a Business Address

business address

For many small businesses, the business address is also the home address of the business owner. There are several reasons why this happens. First, it’s simple to just keep your business at home when it’s so small and just starting out. Second, having the business in your home does not cost any extra money. In…

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SEO Copywriting

seo copywriting

When you hear the phrase “SEO copywriting,” what comes to mind? You probably think of website content and blogs. These are part of the whole, but more broadly, SEO copywriting is the ability to write copy that ranks well in search engines. It can be easy to do and often is a great way to…

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6 SEO Tips for Small Businesses

seo tips for small businesses

Starting your business is hard enough, but then you realize how important it is to have a big web presence these days. Not only are you competing with other businesses on the storefront, but you will also have to compete with the businesses on the Internet. You’ve created a beautiful website and put yourself out…

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The Top 6 Coding Languages of 2017

coding languages

If you are just starting out in the world of coding and do a simple web search for top programming languages, you can quickly be overwhelmed by the hundreds of options that pop up. Simply jumping down the rabbit hole of coding languages is not the way you want to start your coding experience. It’s…

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How to Improve Your Business’s Advertising and Marketing

advertising and marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

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Long Tail Keywords

long tail keywords

Improve Search Results with Long Tail Keywords Long Tail Keywords – you have probably heard this term before. still, chances are you are probably asking yourself, “What are long tail keywords?” They are keywords or key phrases that are more specific (and sometimes longer) than the more commonly searched-for keywords. For example, “SEO” is a…

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ServerPilot – Why We Use It!

serverpilot

Get $10 in account credits At ServerPilot If you are using DigitalOcean for your server, then you will also want to check out ServerPilot. ServerPilot is a free third-party service that helps you remotely set up and manage your DigitalOcean servers. It will also keep all of your servers secure by regularly applying updates as well…

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How to Use Facebook Insights

facebook insights

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!…

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Benefits of Social Media (and Some Disadvantages)

benefits of social media

From Twitter to LinkedIn to Instagram to Facebook, the world of social media can quickly become intimidating and leave you feeling overwhelmed. But once you relax and poke around the sites, you will soon see that there are many benefits to using social media both for personal use and for your business. Here we will…

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Guide for Writing Facebook Ads

facebook ads

You have just started promoting your business online, and you want to get your name and logo out there. It’s a good idea to get business recognition in the world of social media. With Facebook on pace to have over 2 billion users by the end of 2017, it’s a good idea to start there.…

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How To Design A Website for Beginners

how to design a website

With information at everyone’s fingertips these days, any successful business really needs a good website. You might be worried that setting up a website will cost a lot of money, but that is no longer the case. There are useful, easy-to-use, cheap tools and great tips out there available for everyone. With this information, even…

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Using a Disclaimer on your Website

disclaimer

If you are running any type of online business, it is a safe bet that you need a legal disclaimer just as much as you need a privacy policy and a website terms of service. No matter where you go these days, there is almost always some type of disclaimer posted or attached somewhere. There…

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How to Make Money … by Spending Money

how to make money

It seems like no matter what website you visit, there is an ad there trying to sell you something. Do you ever click on it? You might (maybe accidentally), but most of the time you’ll pass it by. So how do you take your own website and turn it into a money-maker, if most of…

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Strategies for Generating Leads Through Social Media

generating leads

If you are looking to expand your business and get some customers and new revenue coming your way, you may want to consider generating leads by using a social media platform. There are several ways to do this, and of course there are multiple social media platforms to choose from. Below, we’ll go over a…

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The Ultimate Guide for How to Use Hashtags

how to use hashtags

Hashtags are found everywhere in social media these days, and have even permeated into our everyday language. The symbol for hashtags was previously only known as the pound sign (#) on telephones. What does using a hashtag mean? Where does that hashtag go once you put it out on the Internet? Do they really serve…

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Simple Ways to Improve Content Protection

content protection

From blog posts, to pictures, to an actual web page, most people have some form of online content out there. But how do you keep this content from being copied and reused without your permission? With the ease of getting your message out there comes the ease of someone else reusing your message somewhere else…

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How To Promote Your Blog Post Using Social Media

how to promote your blog

You have a great idea, so you sit down and write a piece about it. You put it out there by publishing it to your blog. Is just posting it on your website enough? The short answer is no. By sharing your blog post the correct way through social media, you will get a steady flow of visitors…

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Why Vine Died

why vine died

Short Videos, Short Lifespan   Vine was a hosting service for posting short videos. The videos could only be 6 seconds long and would repeat on a loop over and over. This short format pushed people to be innovative and make creative videos that worked well with the short time-span and repetition. These days, short…

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Improve your Copy with these Copywriting Exercises

copywriting exercises

Our previous VMA blog defined copywriting and discussed what makes good copy. As a refresher, good copy will engage your audience and provide something valuable to make people want to buy your product or use your services. In addition to starting a conversation with your customers, good copy also needs to take web design and SEO…

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10 Ways to Use Social Media to Boost Online Sales

boost online sales

Social media has become a necessity for helping businesses flourish, especially if you rely on online sales. Facebook, Twitter, YouTube, Pinterest, and many other sites are great platforms from which you can spread information about your business. The unique thing about advertising on social media is that you can easily start a discussion with your…

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Content Marketing and Return on Investment

content marketing roi

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing…

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What is Good Copywriting?

good copywriting

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy! What is…

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Online Business Pricing Strategies

online business pricing

For most businesses that sell a product, a significant portion of sales come from repeat customers. After you put in the effort to get customers to visit your website and make an online purchase, it’s time to start working towards bringing them back. One major way you can accomplish this is by using smart online business…

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9 Ways to Use Content Marketing to Boost Online Sales

content marketing

Content marketing has become a very important method for businesses to reach out to their target audiences. It involves providing content online that your customers might find interesting and/or helpful. Valuable content will help you engage potential customers and bring in new business. Here are 10 types of content marketing you can use to boost online…

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Social Media and the Unfiltered Internet

unfiltered internet

Do you remember The Dress? The one that no one could decide whether it was gold and white or blue and black. The one that was being talked about all over the place in 2015. Did you know that the original post for the dress was a Facebook post that got fewer than 20 likes? It…

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Get your links indexed Fast!

Get Your Links Indexed Fast

If you want to know how to get your links indexed fast, you probably know a thing or two already about Search Engine Optimization. To make sure we are all on the same page, here are a few things you should have already done: Indexed your website in Google’s Webmaster Tools Built a link pointing…

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Spam Bot Traffic: What Is It and What Can I Do About It?

spam bot traffic

If you have a website and social media campaign for your business, chances are high that you’ve encountered spam bot traffic. Spam bots are programs that have been created to follow, befriend, comment on, or otherwise contact as many people or websites as possible as quickly as possible. Usually they are used in an attempt…

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Digital Sharecropping: Why You Can’t Just Rely on One Website

digital sharecropping

What is Digital Sharecropping? Sharecropping is a system where tenants farm on land owned by another person and give a portion of their crops to the landowner. In 2006, writer Nicholas Carr coined the term “Digital Sharecropping” to describe a phenomenon that has arisen among online businesses. It happens when a website relies on other users…

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15 Ways to Boost Your Online Sales Using Old Fashioned Methods

online sales

Even if you have an online business, there are many old fashioned methods that can greatly benefit your company. Check out these tips to boost your online sales. Even using a couple of them could greatly improve your presence and bring in new customers! Sell a Unique Product Having a unique and newsworthy product is…

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How to Create Evergreen Content

evergreen content

Technology changes constantly, and the Internet is being updated and expanded every second. With ever-changing social media, it’s hard to keep up and know what’s most important for keeping your business’s online presence strong. It’s relatively easy to pay attention to the latest trends, but it’s possible to make a more lasting impact by providing…

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