Why Does SEO Take So Long?

Why Does SEO Take So Long

Why Does SEO Take So Long To Take Effect? As a business you have done your homework on SEO (Search Engine Optimization) and decided to hire a company that can help you achieve your number one ranking in Google. You hire this company and start the process only to see the first month go by…

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Tips for Working With Web Designers

Working With Web Designers

When you start really looking at websites, you will see some that are less than ideal. More often than not, websites are done because this friend works with someone that has cousin that has built a few websites. Sure that may be a nice quick fix but is it really what you or your website…

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Responsive Website Design

responsive website design

With more and more of the population using hand-held devices as a computer, it’s crucial to make sure that your website is mobile friendly. To make sure you stay at the top of the SEO game, you must make sure you understand your users’ intents and how your customers use their mobile devices. You have…

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The Benefits of Blogging

benefits of blogging

Blogs are everywhere on the Internet, and they discuss every topic imaginable. There are the stay-at-home moms that showcase fast and healthy recipes, social explorers who research what events are going on for free or low cost and spread the news among the community, and much, much more. The list goes on and on, but…

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What Is The Perfect Meta Description Length?

What Is The Perfect Meta Description Length?

What Is The Perfect Meta Description Length? First of all you may be wondering what exactly a ‘meta description’ is. It is defined as a snippet of information that is shown when you show up in a search engine. This is a description that should be long enough that they are sufficiently descriptive somewhere between…

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Make an SEO Plan and Budget for 2018

seo plan

With the start of a new year comes the chance to take a fresh look at your business and its marking techniques. Most businesses take this time to look at their goals for the upcoming year and what kind of budget they need to accomplish those goals. One of the most interesting aspects of search…

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Top 7 Most Important SEO Metrics to Track

most important seo metrics

When you’re marketing in the digital world, there are many ways that you can improve your results. One of the most important methods is to pay attention to SEO metrics. The good news is that there are many tools out there that help you do this with easy-to-read reports, so you will be able to…

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How to Make Your Website More Trustworthy

Website More Trustworthy

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

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How to Retarget Your Audience

retarget your audience

Are you getting a different type of audience to your Instagram or Facebook pages than you actually want? Has your brand has changed a bit, and you need to readjust your target audience? No matter the reason, there’s a way to retarget your audience by using a tool called Facebook Custom Audiences. This is something…

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How to Teach Kids to Code

teach kids to code

In a world that’s headed towards being run more by computers and technology than people, it’s time to make sure that our children are learning the necessary skills to succeed in that future. This includes teaching them to code from an earlier age. Coding creates computer software, allows electronics to function, and is a trade…

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Is Your Social Media Strategy Working?

social media strategy

If you have your own business, social media is no longer just a fun thing to be a part of and use to keep up with your friends. Business owners should take social media strategy very seriously. Many brands have found a great deal of success using social media by building communities and finding leads.…

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What is Reddit, and How Can it be Used for SEO and Marketing?

what is reddit

If you browse the Internet enough, you’re sure to come across the website Reddit. But what is Reddit, exactly? What can you learn from it? Is it useful for SEO? How can it help drive traffic to your website? How can it be used for online marketing? Virtual Market Advantage will attempt to answer all…

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The Problem of Fake News

fake news

Fake News. We’ve heard that phrase a lot over the last year, but it’s not a new concept. In fact, the problem of fake news is something that we’ve been struggling with for decades, and misinformation and propaganda seem to have been a problem as long as human society has existed. In the more recent…

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Picking Colors for Your Brand

picking colors

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

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Factors that Do Not Directly Affect Google Rankings

google rankings

When you start building your website and setting it up to get higher Google rankings, you may think that everything you do with the site will have a direct effect. Over time, it has been found that this is not entirely true. While Google has not come right out with a list of things that…

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How to Switch to HTTPS (and Why it is Important)

switch to https

You see http or https at the start of every website, but what does it actually mean? What’s the difference, and which one should your website be using and why? Virtual Market Advantage will answer these questions and more to help you understand what is best for your website, http vs https, and how it…

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How to Create an Engaging Holiday Social Media Campaign

social media campaign

We all know that setting up the right social media campaign is great for your business. It’s also a known fact that social media plays a big part in holiday shopping, which can mean more views for your social media pages and website. Timing is crucial, and you will greatly benefit from running the right…

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Why You Need a Business Address For SEO

business address

For many small businesses, the business address is also the home address of the business owner. There are several reasons why this happens. First, it’s simple to just keep your business at home when it’s so small and just starting out. Second, having the business in your home does not cost any extra money. In…

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SEO Copywriting

seo copywriting

When you hear the phrase “SEO copywriting,” what comes to mind? You probably think of website content and blogs. These are part of the whole, but more broadly, SEO copywriting is the ability to write copy that ranks well in search engines. It can be easy to do and often is a great way to…

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6 SEO Tips for Small Businesses

seo tips for small businesses

Starting your business is hard enough, but then you realize how important it is to have a big web presence these days. Not only are you competing with other businesses on the storefront, but you will also have to compete with the businesses on the Internet. You’ve created a beautiful website and put yourself out…

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The Top 6 Coding Languages of 2017

coding languages

If you are just starting out in the world of coding and do a simple web search for top programming languages, you can quickly be overwhelmed by the hundreds of options that pop up. Simply jumping down the rabbit hole of coding languages is not the way you want to start your coding experience. It’s…

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How to Improve Your Business’s Advertising and Marketing

advertising and marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

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Long Tail Keywords

long tail keywords

Improve Search Results with Long Tail Keywords Long Tail Keywords – you have probably heard this term before. still, chances are you are probably asking yourself, “What are long tail keywords?” They are keywords or key phrases that are more specific (and sometimes longer) than the more commonly searched-for keywords. For example, “SEO” is a…

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ServerPilot – Why We Use It!


Get $10 in account credits At ServerPilot If you are using DigitalOcean for your server, then you will also want to check out ServerPilot. ServerPilot is a free third-party service that helps you remotely set up and manage your DigitalOcean servers. It will also keep all of your servers secure by regularly applying updates as well…

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DigitalOcean – Why We Use It!


What is DigitalOcean and why does Virtual Market Advantage use it? Well, DigitalOcean is a fairly new hosting company that is set up to help you learn your way around a hosting provider as easily as possible. There is a large community of people who use DigitalOcean, and many are available to help you no…

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BeaverBuilder – Why We Use It!


The first thing you may be asking yourself is, “What is BeaverBuilder, and why should I use it?” BeaverBuilder is simply a plugin that can be used to help build website page layouts. It gives you a great number of features to use when building your website without needing to know how to code. Let’s…

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How to Use Facebook Insights

facebook insights

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!…

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Benefits of Social Media (and Some Disadvantages)

benefits of social media

From Twitter to LinkedIn to Instagram to Facebook, the world of social media can quickly become intimidating and leave you feeling overwhelmed. But once you relax and poke around the sites, you will soon see that there are many benefits to using social media both for personal use and for your business. Here we will…

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Guide for Writing Facebook Ads

facebook ads

You have just started promoting your business online, and you want to get your name and logo out there. It’s a good idea to get business recognition in the world of social media. With Facebook on pace to have over 2 billion users by the end of 2017, it’s a good idea to start there.…

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How To Design A Website for Beginners

how to design a website

With information at everyone’s fingertips these days, any successful business really needs a good website. You might be worried that setting up a website will cost a lot of money, but that is no longer the case. There are useful, easy-to-use, cheap tools and great tips out there available for everyone. With this information, even…

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