The Ultimate Guide for How to Use Hashtags

how to use hashtags

Hashtags are found everywhere in social media these days, and have even permeated into our everyday language. The symbol for hashtags was previously only known as the pound sign (#) on telephones. What does using a hashtag mean? Where does that hashtag go once you put it out on the Internet? Do they really serve…

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Simple Ways to Improve Content Protection

content protection

From blog posts, to pictures, to an actual web page, most people have some form of online content out there. But how do you keep this content from being copied and reused without your permission? With the ease of getting your message out there comes the ease of someone else reusing your message somewhere else…

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How To Promote Your Blog Post Using Social Media

how to promote your blog

You have a great idea, so you sit down and write a piece about it. You put it out there by publishing it to your blog. Is just posting it on your website enough? The short answer is no. By sharing your blog post the correct way through social media, you will get a steady flow of visitors…

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Why Vine Died

why vine died

Short Videos, Short Lifespan   Vine was a hosting service for posting short videos. The videos could only be 6 seconds long and would repeat on a loop over and over. This short format pushed people to be innovative and make creative videos that worked well with the short time-span and repetition. These days, short…

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Improve your Copy with these Copywriting Exercises

copywriting exercises

Our previous VMA blog defined copywriting and discussed what makes good copy. As a refresher, good copy will engage your audience and provide something valuable to make people want to buy your product or use your services. In addition to starting a conversation with your customers, good copy also needs to take web design and SEO…

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10 Ways to Use Social Media to Boost Online Sales

boost online sales

Social media has become a necessity for helping businesses flourish, especially if you rely on online sales. Facebook, Twitter, YouTube, Pinterest, and many other sites are great platforms from which you can spread information about your business. The unique thing about advertising on social media is that you can easily start a discussion with your…

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Content Marketing and Return on Investment

content marketing roi

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing…

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What is Good Copywriting?

good copywriting

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy! What is…

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Online Business Pricing Strategies

online business pricing

For most businesses that sell a product, a significant portion of sales come from repeat customers. After you put in the effort to get customers to visit your website and make an online purchase, it’s time to start working towards bringing them back. One major way you can accomplish this is by using smart online business…

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9 Ways to Use Content Marketing to Boost Online Sales

content marketing

Content marketing has become a very important method for businesses to reach out to their target audiences. It involves providing content online that your customers might find interesting and/or helpful. Valuable content will help you engage potential customers and bring in new business. Here are 10 types of content marketing you can use to boost online…

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