Posts by Doug Higson

Don’t Be Afraid to Get Started with SEO

get started with seo

On the Internet, the ultimate goal for any business is to be seen as soon as soon as someone types in its product or name in the search bar. With so many websites and competing businesses out there, this may seem like an impossible task, especially for small businesses. It can seem daunting, and many…

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The Importance of Learning Coding

learning coding

When you click on a website, you see the good stuff. The pictures, the colors, and all of the information the owner wants you to have is easily visible on the front end. But have you ever looked at the back end of a website to see what makes it tick? It’s a world full…

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What is Domain Trust Flow?

domain trust flow

When someone goes searching on the Internet for a product or service your business offers, what do you hope they find? You probably want them to not only be directed towards your website, but you also want them to trust what they’re seeing enough to follow through on the purchase, right? So how do you…

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The Recent Facebook Privacy Scandal: What We Can Learn From It

facebook privacy scandal

In the long run, Facebook is still a relatively young company at 14 years old. Unfortunately, within that short lifespan, the latest uproar over user privacy and how Facebook uses its data is nothing new for the company. Is this latest issue something that Facebook can once again shake off and come out stronger on…

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What is Domain Authority?

domain authority

Domain authority is a search engine ranking score that was developed by analytics company Moz. This score predicts how well a website will rank on a search engine results page, such as Google. These domain authority scores can range anywhere from 1 to 100, with the higher scores being the ones with the best ability to…

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Content Creation Keyword Research

keyword research

No matter what content you put on your website and no matter how you make it look, a visitor’s experience with your website begins with the words they enter into the search bar. This is where their journey starts, and this is where your focus should be when you go to build the content on…

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How to Track the ROI for Social Media Marketing

social media marketing

So you’ve set up at least one social media page to promote your business and hopefully gain some sales. This sounds easy, right? Run some ads, post some promotions, and get to know your customer base. But how can you know just how effectively those tactics are working? As you set out to market your…

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5 Image Link Building Hacks

Image Link Building

A Guide to Image Link Building When you search for something on the Internet, often some images will pop up that relate to your search query. So what’s the point of having these images linked to your website? How can they help? Besides just the regular click through traffic, these links are great for SEO!…

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Why Does SEO Take So Long?

Why Does SEO Take So Long

Why Does SEO Take So Long to Take Effect? As a business owner, you’ve done your homework on Search Engine Optimization (SEO) and decided to hire a company that can help you improve your ranking in Google searches. This company starts the process, but after the first month goes by, your business’s website still isn’t…

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Tips for Working With Web Designers

Working With Web Designers

When you start really looking at websites, you will see some that are less than ideal. Often, websites were created by someone’s distant cousin who had a bit of coding knowledge or were made over 10 years ago when website designers had much lower standards and fewer tools to work with. It might be convenient…

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Learn Responsive Website Design

responsive website design

With more and more of the population using hand-held devices as a computer, it’s crucial to make sure that your website is mobile friendly. To make sure you stay at the top of the SEO game, you must make sure you understand your users’ intents and how your customers use their mobile devices. You have…

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The Benefits of Blogging

benefits of blogging

Blogs are everywhere on the Internet, and they discuss every topic imaginable. There are the stay-at-home moms that showcase fast and healthy recipes, social explorers who research what events are going on for free or low cost and spread the news among the community, and much, much more. The list goes on and on, but…

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What’s the Perfect Meta Description Length?

What Is The Perfect Meta Description Length?

First of all, you may be wondering, “What exactly is a ‘meta description’?” It’s defined as a snippet of information that’s shown when your results show up in a search engine. This description should be long enough that it’s sufficiently descriptive, somewhere between 50 to 300 words long. So now that you know what a…

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Make an SEO Plan and Budget for 2018

seo plan

With the start of a new year comes the chance to take a fresh look at your business and its marking techniques. Most businesses take this time to look at their goals for the upcoming year and what kind of budget they need to accomplish those goals. One of the most interesting aspects of search…

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Top 7 Most Important SEO Metrics to Track

most important seo metrics

When you’re marketing in the digital world, there are many ways that you can improve your results. One of the most important methods is to pay attention to SEO metrics. The good news is that there are many tools out there that help you do this with easy-to-read reports, so you will be able to…

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How to Make Your Website More Trustworthy

Website More Trustworthy

With a lot of misinformation spreading around online, it’s often hard to trust a salesperson. There are so many other people you would more willingly put your trust into, right? From buying cars to makeup to electronics, do you find that you trust your friends, family, and even Google searches over official salespeople and websites?…

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How to Retarget Your Audience

retarget your audience

Are you getting a different type of audience to your Instagram or Facebook pages than you actually want? Has your brand has changed a bit, and you need to readjust your target audience? No matter the reason, there’s a way to retarget your audience by using a tool called Facebook Custom Audiences. This is something…

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How to Teach Kids to Code

teach kids to code

In a world that’s headed towards being run more by computers and technology than people, it’s time to make sure that our children are learning the necessary skills to succeed in that future. This includes teaching them to code from an earlier age. Coding creates computer software, allows electronics to function, and is a trade…

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Is Your Social Media Strategy Working?

social media strategy

If you have your own business, social media is no longer just a fun thing to be a part of and use to keep up with your friends. Business owners should take social media strategy very seriously. Many brands have found a great deal of success using social media by building communities and finding leads.…

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What is Reddit, and How Can it be Used for SEO and Marketing?

what is reddit

If you browse the Internet enough, you’re sure to come across the website Reddit. But what is Reddit, exactly? What can you learn from it? Is it useful for SEO? How can it help drive traffic to your website? How can it be used for online marketing? Virtual Market Advantage will attempt to answer all…

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The Problem of Fake News

fake news

Fake News. We’ve heard that phrase a lot over the last year, but it’s not a new concept. In fact, the problem of fake news is something that we’ve been struggling with for decades, and misinformation and propaganda seem to have been a problem as long as human society has existed. In the more recent…

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Picking Colors for Your Brand

picking colors

The colors you choose for your brand have a larger impact on the performance of your product than you may think. These colors should also carry over to your website to make your entire brand come together, both online and off. Although you can hire a professional designer if you want to, the only cost…

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Factors that Do Not Directly Affect Google Rankings

google rankings

When you start building your website and setting it up to get higher Google rankings, you may think that everything you do with the site will have a direct effect. Over time, it has been found that this is not entirely true. While Google has not come right out with a list of things that…

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How to Switch to HTTPS (and Why it is Important)

switch to https

You see http or https at the start of every website, but what does it actually mean? What’s the difference, and which one should your website be using and why? Virtual Market Advantage will answer these questions and more to help you understand what is best for your website, http vs https, and how it…

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How to Create an Engaging Holiday Social Media Campaign

social media campaign

We all know that setting up the right social media campaign is great for your business. It’s also a known fact that social media plays a big part in holiday shopping, which can mean more views for your social media pages and website. Timing is crucial, and you will greatly benefit from running the right…

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Why You Need a Business Address for SEO

business address

For many small businesses, the business address is also the home address of the business owner. There are several reasons why this happens. First, it’s simple to just keep your business at home when it’s so small and just starting out. Second, having the business in your home does not cost any extra money. In…

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SEO Copywriting

seo copywriting

When you hear the phrase “SEO copywriting,” what comes to mind? You probably think of website content and blogs. These are part of the whole, but more broadly, SEO copywriting is the ability to write copy that ranks well in search engines. It can be easy to do and often is a great way to…

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6 SEO Tips for Small Businesses

seo tips for small businesses

Starting your business is hard enough, but then you realize how important it is to have a big web presence these days. Not only are you competing with other businesses on the storefront, but you will also have to compete with the businesses on the Internet. You’ve created a beautiful website and put yourself out…

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The Top 6 Coding Languages of 2017

coding languages

If you are just starting out in the world of coding and do a simple web search for top programming languages, you can quickly be overwhelmed by the hundreds of options that pop up. Simply jumping down the rabbit hole of coding languages is not the way you want to start your coding experience. It’s…

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How to Improve Your Business’s Advertising and Marketing

advertising and marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts…

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