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Posts by Doug Higson

Make an SEO and Online Marketing Budget for 2019

marketing budget

As the new year arrives, it’s important to take a look back at the previous year and evaluate where you want your company to go in the future. Did your business grow or shrink? Did you see your online presence expand? These are just a couple of the factors you’ll need to consider as you…

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How to Perform a Website Redesign Without Ruining Your SEO

website redesign

Every website can do with a facelift once and a while. If given enough time, the current styles and tastes change, content becomes stale, ownership changes hands, or other factors come into play that require a website redesign. It’s a good idea to always try to keep up with the changing landscape of online business…

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How to Improve Project Management and Workflow

project management

Your business is thriving and your employees are accustomed to the daily routine. Eventually, however, you may find that your business’s inner workings hit a road block. A new project gums up the works, priorities aren’t correctly focused, and productivity slows down in general. This happens to every business at some point, and that’s okay.…

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How to Create a Killer Landing Page for your Website

landing page

When building a website for your business, you need to entice your visitors to stick around after initially clicking on your front page. A first impression is so important, so you need to make sure that it’s going to stick with new visitors in a positive way. The best way to make this happen is…

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How to Revive Dead Business Leads

business leads

When you start up a business, it’s common to spend a lot of time gathering leads. Some of the leads will pan out and turn into customers eager for your business, while others just won’t respond. There are many reasons why a lead can go dead. Maybe the person got too busy to remember you…

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How to Build a Website without Coding

build a website

So you want to build a cool new website, but you don’t have any programming experience? That’s ok! There are actually a lot of resources out there these days that can help you. Websites like WordPress use a modular system that allows you to design your site by moving around pre-made components, such as text…

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How to Get Started with Video Content

video content

As you build your website and set up your online business and SEO, there are certain steps you need to take to ensure that you’re getting as many eyes on your website as possible. As you develop your online content strategy, seriously consider using video content. Why? Videos convey a lot of information while drawing…

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SEO for E-Commerce Websites

e-commerce websites

There are many types of websites, from hobby blogs to serious business pages. And there are many ways to spread the news about a website, from paid advertising to word-of-mouth. SEO stands out as one of the best ways to get more eyes on your website with a great return on investment. In order to…

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What is Facebook Pixel?

facebook pixel

In the ever-changing world of social media, there’s always a new feature or update that comes along that makes us readjust how we use the platforms for business. Facebook is no different, with the recent addition of Facebook Pixel shaking things up. So what is Facebook Pixel? Put simply, it’s a piece of code that…

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Promote Your Business with YouTube Marketing

youtube marketing

From email marketing to social media posts, there are many ways you can promote your business online and draw more visitors to your website. While Facebook, Twitter, and Instagram are all commonly used by small businesses, people often don’t realize that they can also utilize YouTube. We often think about YouTube as a place to…

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Email Marketing Basics

email marketing

Your business’s website is set up, and your social media campaign is chugging along. Now is a great time to focus on email marketing. While this is connected to your website and your social media platforms (since you’ll gather most of the email addresses from these sources), there are different steps you need to take…

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How Does Web Hosting Work?

web hosting

If you’re creating a website for your business or hobby, you’ll need to set up web hosting. But what exactly does that mean, and how do you get started? In layman’s terms, web hosting is a service that provides storage space on a server for a website or application. The Internet seems very abstract these…

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5 Common SEO Myths

seo myths

When it comes to running a good SEO campaign for your business, there’s a lot of advice floating around. While some ideas will work better than others, there are a few myths out there about what SEO can and can’t do that are just plain wrong. No matter how many times these SEO myths are…

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Best WordPress Plugins for Small Businesses

wordpress plugins

If you use WordPress, you’ve probably realized that it’s one of the most affordable ways to create a beautiful and practical website for your small business. It’s also one of the only platforms that gives you complete freedom and control over how your website looks and operates. WordPress accomplishes this through the use of plugins.…

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SEO vs SEM: What is the Difference?

seo vs sem

You want to get some more online traffic for your business’s website. There are so many factors that affect how many viewers you draw in and how many of those views get converted into sales. It’s important to boost your presence on the search engines, so that your website is easy to locate. Once you…

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Image Optimization Basics

image optimization

If you control any type of website, you’ll need quality images. Knowing how to optimize your images is a basic SEO skill that you need to master for your online business. Image optimization benefits your site in several varied ways, from attracting more viewers and customers to reducing your site’s load time. Here, Virtual Market…

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The Importance of Video Marketing

video marketing

There are many ways you can go about marketing your business online, from scheduled social media posts and ads to behind-the-scenes SEO marketing. But have you ever considered using videos to market your business? Search engines such as Google have placed a high priority on video content when it comes to rankings. With the spread…

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How to Use Snapchat for Business Marketing

snapchat for business

When Snapchat first appeared onto the scene with its cute filters and funny faces, it was perfectly suited for a younger audience. With its target market set at people between the ages of 13 – 34, it has a wide range of users who drive the latest trends. It didn’t take long for businesses to…

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How to Analyze Analytics

analyze analytics

Are you analyzing the online viewership data for your business? If you want to gain better insights into your target audience and get a better return on investment for your website, Google Analytics is one of the best tools to use. Once you have the data in front of you, the next question is how to…

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How to Handle Viral Content for Your Business

viral content

There may come a time when something on your website goes viral (starts spreading rapidly on the Internet). This could happen to a picture, video, or blog post, or even to an idea or topic. Sometimes a website in general goes viral. While this is great for gathering views and increasing your rankings in search…

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SEO Checklist for WordPress Blogs

seo checklist

Blogging is one of the most important types of content you can create to improve your business’s organic reach online. Writing your blog is just the first step in the process, however, if you want to reap all the benefits of quality content. You also need to put some effort into search engine optimization, or…

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Google My Business for Your Business

google my business

The world of search engines is always changing. Google is constantly updating, changing its search algorithms, and adding more features, while thousands more webpages are being added to the Internet every day. There are so many different listing sites and social media platforms out there that quickly rise and fall in importance. It can feel…

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Improve Your Image SEO with New Google Guidelines

image seo

When you think about SEO for your business, the first things that come to mind are probably your written copy, meta descriptions, and keywords. While this type of content is crucial for your SEO campaign, there are other aspects that are just as important. The images you use might not immediately come to mind when…

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A/B Testing Basics

a/b testing

After you build a website for your business, one of the next biggest concerns is to improve your conversion rate. Your conversion rate is the percentage of people who visit your site who actually do what you want them to do there, whether it’s purchasing a product, filling out a survey, posting a comment, or…

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How to Create User Centered Design for Smooth User Flow

user centered design

When you build your website, there’s more to think about than just writing your content and putting your product out there for your customers to purchase. Once a visitor has reached your website, you want them to enjoy their experience on your site so that they feel encouraged to come back and recommend it to…

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Marketing Basics for Your Business

marketing basics

If you have a new business, you’ve rebranded an old one, or you’re just trying to expand online, you’ll need to get the word out. With so many ways to market your business, it can be intimidating to figure out where to start. From the more modern social media and SEO, to the more traditional…

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How to Find Your Niche

find your niche

So you’ve decided that it’s time to start your own business and spread the news online. You have your product or service figured out, but you have yet to build an online presence. An important first step for staking your claim online is to establish a niche. What is a niche? Essentially, it’s where your…

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Beware of the Google Phone Scam

google phone scam

As your business starts to grow online and you get higher up in the search engine rankings, your phone will start ringing more often and your sales should start to go up. All of this is great and is a true testament to your hard work and dedication to your business! However, while the phone…

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A Guide to Backlinks


In every online marketing campaign, ‘backlinks’ are sure to come up at some point. It’s one of the most common words used when describing search engine optimization (SEO) tactics. But what is a backlink, and why are they so important for your website and marketing campaign? Here, Virtual Market Advantage will go over the definition…

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The Psychology of Web Design

psychology of web design

Your website design is impacted by so much more than just the content you share. If you’ve spent the time and money on marketing and SEO for your website, you also want it to have the right look to appeal to your visitors. Once a person has landed on your website, what they see will…

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