Even if you have an online business, there are many old fashioned methods that can greatly benefit your company. Check out these tips to boost your online sales. Even using a couple of them could greatly improve your presence and bring in new customers!
Sell a Unique Product
Having a unique and newsworthy product is important if you have a lot of competition. Try to stand out from the crowd so you don’t get lost in the huge amount of Internet businesses.
Build the Right Relationships
Whether it’s online or offline, building the right relationships is one of the best ways to develop your business. Ideally you want to establish such relationships with people who complement your business without being direct competition. Keep an eye out for bloggers, suppliers, and others who could help out your business, and make a connection with them.
Set up a Cartel
Small online cartels can be a great way to get support for your business. Find a small group of complementary businesses and agree to promote each other. Just make sure you don’t group up with competing companies!
Sell Wholesale to Other Retailers
Especially if you’re having trouble selling your product to enough customers, consider selling wholesale to other retailers. Even though you’re selling at a lower price per unit, you’ll get the cash flowing by moving more products at once. It will also get your product to more people, spreading the word about your business. You can also reach out to local businesses to see if anyone is willing to put your products on their shelves.
Send Free Samples
The Internet is full of people who influence many others, such as bloggers, journalists, and entrepreneurs. By sending free samples to people who can spread the word about your product, you can form a mutually beneficial relationship that helps advertise your business.
Offer a Contest or Giveaway
Contests and giveaways are great ways to spread the word about your business while also establishing trust in your products. It takes very little time and effort to set them up, and can bring in lots of new potential clients.
Sponsor an Event
Sponsoring an event can be a great way to bring in business, but it can also be waste of time and resources. Make sure you choose an event that will host people who will have interest in your business. Take into consideration how many people will be there, where it’s located, and how it will reflect upon your company.
Make a Pop-Up Store
Even if you sell online and don’t have a store, creating a pop-up store can help supplement your online presence. Pop-up stores are much cheaper than owning an actual building, and allow you to move to the locations that seem best at the time, such as farmer’s markets, fairs, or shopping malls. They help with marketing and bringing in new business.
Write a Press Release
A press release can be a great way to spread the word about your business. However, it can be tricky to write a press release that’s interesting enough for news outlets to actually distribute it. Besides being interesting, the press release should be concise, professional, and have a killer title to draw people in.
Pull a PR Stunt
Think about how fast videos that go viral can spread. If you’re feeling creative, utilizing a PR stunt can propel your business to fame by word of mouth (and keyboard). PR stunts don’t require a lot of money to pull off, but they aren’t guaranteed to grab your audience, so don’t rely solely on such tactics to get the word out.
Even in the current world of Internet advertising, it can still be useful to use more physical forms. This includes resources such as billboards, flyers, and newspaper or magazine ads.
Deploy a Sales Team
As your business grows, eventually you won’t be able to handle all of the sales yourself. Setting up a sales team will allow for sustained growth, especially if your product requires a bit of convincing to get people to buy.
Starting your own business can be overwhelming, especially when you’re just starting out. As your business develops and grows, you need to learn how best to delegate so that each task gets done quickly and effectively to maximize sales.
Start Word of Mouth
Family and friends can provide a great network when you’re just starting out. If they’re willing to help, they can help spread the word about your budding business.
Demonstrate Trust, Security, and Reliability
A small budding business needs to demonstrate reliability to its customers in order to grow. If potential customers don’t trust you, they are much less likely to make an online purchase. Make sure your website looks safe and trustworthy. Make an effort to follow through with promises. If problems arise, do your best to solve them (or delegate someone else to solve them) quickly and courteously. The more people trust your company, the more they’ll be willing to put money into it!
Looking for more ways to improve your business? Check out Virtual Market Advantage’s other blog that goes over ways to use your new website to boost sales.